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LinkedInChecklist.doc 
Prepared by: www.gotomarketstrategies.com© 2001-2008
Go-To-Market 
S
trategies,
 
Inc.
All Rights Reserved.
LinkedIn Checklist
TI
P:
Use this checklist to develop your LinkedIn profile and take advantage of its value! There are even more advancedways to work the LinkedIn network, but this checklist will get you well on your way to becoming a power user.
¥ 
 
CREATE YOUR 
P
ROFILE
:
The main thing you must remember when creating you profile is that it must beCOM
P
LETE.
U 
 sers with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
 
 Join LinkedIn and complete the overviewinformation
https
:
//www.linkedin.com/secure/register?trk=ghome_join
 Make sure you include all the emails you use (personal and professional) asthis is how other LinkedIn users you know will find you.
 Complete employment and education historyBe as complete and accurate as possible. This is how colleagues and friendswill search and find you«and how potential business partners will evaluateyou in their search for customers and vendors.
 Add a profile summaryThis is a great way to profile what your company does and what you do in it.Consider adding the URL to the top of your profile.
 Select an industry and add your specialties Reflect your specialties as key word phrases (better for SEO).
 Add your website(s) Choose the ³OTHER´ setting so that you can name the links (better for SEO).
 Create Public Profile URLUse your company name in the LinkedIn public URL you set for your profile.For example:
http
:
//www.linkedin.com/in/gotomarketstrategies
 
 Determine your Public Profile URLWe recommend you set your profile to complete view and show all sectionsyou have completed (especially websites for SEO purposes).
 Set your Contact SettingsThis is where you determine your contact settings (introduction only orintroductions and emails), about what subjects you are most interested, andhow you want to be contacted (some rules of engagement).
 
LinkedInChecklist.doc 
Prepared by: www.gotomarketstrategies.com© 2001-2008
Go-To-Market 
S
trategies,
 
Inc.
All Rights Reserved.
¥ CONNECT AND RECOMMEND
 Upload your Contacts from your email clientLinkedIn has a great tool for uploading the contacts you have stored in youremail client already and matching them with other LinkedIn users who havealready set profiles. You can also add your contacts manually.
 Make introductions to connect via LinkedInUse the built in tool to invite your contacts you¶ve uploaded to accept a ³connection´ via LinkedIn. We find the best way to do this is to include aspersonal a message as possible! This may take a little more time, but it iswell worth it, as it improves the response of those who accept yourconnections, as well as improves the quality of the connection itself.You should also do a search on the LinkedIn site for those users who wereemployed by your past employers during the same time you were. These areconnections you can make and rekindle via a LinkedIn invitation.This is an ongoing task that needs to be redone every month or so.
 Collect at least 3 recommendations fromyour ³network´ Once your contacts have accepted your invitation, request a recommendationfrom them. You need at least 3 to ³complete your profile,´ but the more themerrier. Try to ensure you have a few for your current company and at leastone recommendation for each past position.
 Give and you shall receive!Remember, networking is largely a give/get process and LinkedIn is noexception. When someone gives you a recommendation, return the favor!Also, be proactive«give the recommendation to some of your connectionsbefore they ask.
NOTE
:
 
Be somewhat selective about the direct connections you make. While you do want to make as many connections as possible, thoseconnections are really only valuable to you if you know something about each other. If you accept connections from LinkedIn users youknow nothing about and you don¶t make an effort to first determine the ³value´ of the connection before accepting the invitation, it willonly make your system more unmanageable and therefore less valuable.
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uploaded a new revision for this document (#5)

11 / 24 / 2009
Ken Jones, PhD

This document appears to load incorrectly. When I downloaded we had to rotate it to be readable. This is great info. Please let me know when you get the viewing corrected. I'd like to send this out on my twitter feed. Ken

reply11 / 24 / 2009
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