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Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works. Institute for Open Economic Networks (I-Open)2563 Kingston Road Cleveland OH 44118 Phone: 216-220-0172Web: http://i-open.posterous.com/1
A Guide for Entrepreneurs Sharing Knowledge for Social Business
“Economic Development is in everything today.” 
  – Tom McCarthy, teacher, lawyer, Economic Development professional,and technology entrepreneur. New York, USA.Social business requires an integration of all we know to advance our conversations and meaningfully connect to both traditional and non-traditional employment opportunities.The creation of a social media knowledge portrait combines traditional workexperiences, skills training, formal education, human passion and interest.This fuller picture expands the range of like-minded entrepreneurs,connects resources and capabilities, and identifies new starting points for conversations focused on collaboration.Traditional workforce development actualized one career, one talent, or one skill. But in today’s dynamic workplace, entrepreneurs must hone adiverse skill set, continuously cultivate connectivity, and adopt socialbehaviors focused on giving, attribution and reciprocity.Every entrepreneur is essentially a unique knowledge database connectedto networks embedded in other networks. Sharing knowledge in face-to-face and online conversations engages authentic audiences and over time,
 
 
Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works. Institute for Open Economic Networks (I-Open)2563 Kingston Road Cleveland OH 44118 Phone: 216-220-0172Web: http://i-open.posterous.com/2
entrepreneurs begin to fully understand their value and relevance to socialbusiness.Because of the vastness of the Web, it’s important to organize what weknow to empower both entrepreneurs and audiences by going beyondrandom information sharing.Contextual Transmedia Communication is a method of organizing humanknowledge and intelligence in Open Source Economic Development to,
Build social business value by empowering others;
Connect investments to education, economic and workforcedevelopment;
Construct strategic pathways for sharing and collaboration;
Generate a unique knowledge base; and
Inventory knowledge, expertise, skills and interest.This is an appreciative process of integrating the creative passion andtechnical skills of entrepreneurs to curate knowledge for publishing.By designing customized content, an entrepreneur can expand socialrelevance, target strategic resources and capabilities, and generate abreadth of connectivity to catalyze social business opportunities.Ultimately, the purpose of sharing knowledge is to create the newknowledge needed for the design and execution of transformativeenterprise solutions in Open Source Economic Development.Contextual Transmedia Communications is an approach to publishing thatwhen supported by consistent habits of content curation and archive,improves meaningful responsiveness to social network inquiry, world issuecommentary and trust building.The Meaning Matrix (next page) is a first step to customize what you know,put valuable experiences to work, and leverage education and skillstraining:
 
 
Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works. Institute for Open Economic Networks (I-Open)2563 Kingston Road Cleveland OH 44118 Phone: 216-220-0172Web: http://i-open.posterous.com/3
Each “intersection” provides a new area for conversation, article topics,presentations, and potential customer service innovation.
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