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Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-NoDerivative Works. Institute for Open Economic Networks (I-Open) 2563 Kingston RoadCleveland OH 44118 Phone: 216-220-0172 Web: http://i-open.posterous.com/
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How To Create Your Social Media Knowledge Portrait
Social business requires an integration of all we know to advance our conversations and meaningfully connect to both traditional and non-traditional employment opportunities.The creation of a social media knowledge portrait begins by recognizingtraditional work experiences, skills training, formal education, humanpassion, and emerging interests. Hobbies once unrelated, now becomeemployable attributes.
 
 
Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-NoDerivative Works. Institute for Open Economic Networks (I-Open) 2563 Kingston RoadCleveland OH 44118 Phone: 216-220-0172 Web: http://i-open.posterous.com/
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A social media knowledge portrait is a method of organizing humanknowledge and intelligence to:
Generate a unique entrepreneurial knowledge base;
Increase serendipity and connect to unforeseen opportunities;
Diversify strategic pathways for sharing and collaboration;
Inventory knowledge, expertise, skills and interest; and
Connect knowledge investments to education, economic andworkforce development.
Step One: Identify Categories of Commitment - these are areas of high-level industry skills training, experience, and emerging interests.
Traditional workforce development actualized one career, one talent, or one skill. But in today’s dynamic workplace, entrepreneurs must hone adiverse skill set, continuously cultivate complex connectivity, and adoptsocial behaviors focused on giving, attribution and reciprocity.The Categories of Commitment Map(example, shown left)offers a fuller, moreappreciative range of talents to attract like-mindedentrepreneurs,broaden connectivityto resources andcapabilities, andwiden possiblestarting points for conversations focusedon collaboration.
 
 
Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-NoDerivative Works. Institute for Open Economic Networks (I-Open) 2563 Kingston RoadCleveland OH 44118 Phone: 216-220-0172 Web: http://i-open.posterous.com/
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Step Two: A Meaning Matrix identifies integral knowledge assetsunique to every individual entrepreneur.
Because of the vastness of the Web, it’s important to organize what weknow to empower both entrepreneurs and audiences to go beyond randominformation sharing.Every entrepreneur is essentially aunique knowledgedatabase. Sharingknowledge in face-to-face and onlineconversationsengages authenticaudiences andover time,entrepreneursbegin to fullyunderstand their value andrelevance to socialbusiness.Each “intersection”provides a newknowledge area for conversation,article topics,presentations, andpotential customer service innovation.By designingcustomized
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