Southwest Airlines
Southwest Airlines
Conclusion:
Because of strong organizational culture Southwest Airline is making profit in point-to- point service. Their organizational culture makes them more attractive and successful.
Explanation:
It is a culture that has helped make southwest the only constantly profitable company inthe airline industry of U.S.A. They dedicate the highest quality of customer servicedelivered with logic of love, sociability, individual pride, and company’s spirit. Leadersof Southwest have unusual but effective style of leadership and participate in contests.They are committed to provide a secure work environment with equal opportunity for learning, job security and personal growth to their employees. They give emphasis to theselection of employees who are good-looking, compassionate and pleasing personalitiesto the job and make better labor relationship. Creativity and innovation are encouraged,employees will be provided the same concern, respect, and caring attitude within theorganization that they are expected to share externally with every Southwest customer.Love theme is the culture and in-flight contests were conducted so they make fun for employees and travelers. They make use of regional form of speech in their announcements. They achieved a desirable financial performance. Through their culturethey create a blue ocean in the Airline Industry and generate demand within contest witha decent manner rather then wrestled over it and make it (Blue Ocean) the engine of growth.
Defense:
Culture differentiate Southwest with others and people prefer it due to its culture. Leadersof southwest created a strong culture and set some rules which make simplicity for theemployees while working. They appreciate the employees while working or somecontests by employees, team work and provide stable work environment that encouragethe employees that create more commitment to work in employees.Employees also do well and provide better services and environment to customer. Theyshow their culture before the customer which other airlines not. Customers like thechange and participate in contests while flying and make fun their flight. Due to culturecustomers become happy and prefer southwest. Due to culture Southwest was boardingmore passengers after the Sep. 11 and show commitment with them and they are making profit, strengthen their balance sheet and raised their market share so they never layoff asingle person in response to 9/11. This strong culture makes better aircraft utilizationwhile other companies failed even on this point-to-point service because their culture notmet with Southwest. Southwest never enter into competition but create demand withinthe rivalry and use Blue Ocean strategy.
Sum up:
Southwest
strong culture
makes it the more successful in the airline industry in point-to- point service.
Southwest’s culture of hard work, high-energy, fun, and creativitymake it best.
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