Google Adwords Notes:
Google Analytics\ue001 Conversion University
1. Sitemaps\ue001 Index Webpages\ue001 better visibility on Google Search:
\ue000WebCrawler
\ue000 Improvement to ranking
\ue000 Reports\ue001 See how you rank for your keywords
\ue000 Page analysis\ue001 See common words Google sees for your site
\ue000Geographic Location
Adwords Tips:
1. Target geographic markets with Adwords campaigns
2. Track ROI by geographic market
a. Cost of ad campaign
b. Revenue from a campaign
c. ROI on Adwords campaign (need to link Adwords with Google Analytics)
3. Target & Track \u201cSearch\u201d & \u201cContent\u201d networks
4. Use Ad Groups to target your ads
a. Group keywords into \u201cthemes\u201d or Ad Groups.
5. Track each ad\u2019s conversion rates
a. By Unique Headline
b. Shows # of visits generated by each ad (by headline)
Optimizing your Adwords ROI with Google Analytics:
\u201cSpend most of your money on the most effective keywords\u201d
1. Link your Adwords with Google Analytics and receive insight into:
a. Cost Metrics
b. Spending per keyword
c. Enable autotagging
2. Do your goals have values?
a. Even for non e-commerce sites, assign a value per visitor / action.
3. Analyzing Adwords
a. Keyword ROI report\ue001 Adwords campaign report in traffic sources
4. Keyword Popularity
a. Impressions Column\ue001 Shows number of times ad was displayed
5. Clicks = number of clicks on an advertisement you paid for
6. CTR, or \u201cClick Through Rate\u201d = % of time searcher clicked on your ad
7. Decide which keywords drive revenue
a. Sometimes lowering your bid can lower traffic but also decrease Cost Per
Click.
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