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10 Ways To Transform Your Web SiteInto A Dynamic Two-Way Communication Tool
Welcome. Thank you for visiting. This article is for andabout
you
and explains 10 ways to transform your Web siteinto a dynamic two-way communication tool to help growyour business. Congratulations! You just discovered thefirst way: Make it inviting and reader friendly! Have I wonyou over yet? Seriously, let’s examine other ways totransform your Web site, balance the flow of your communications and build your customer base to driveprofits for your business.1. Keep content current, accurate and relevant. There isnothing worse than visiting a site and seeing out-of-datecontent or links that don’t work. It’s a sure-fire way to lose a
 
visitor not just at the moment but perhaps forever. Firstimpressions count. Don’t make information overlycomplicated or graphically crazy.2. Express yourself but don’t give your life story on your Web site. Your message should be concise yet interestingenough for visitors to stay with you and eventually takeaction. Keep content focused on your business and relatedto the action you’d like your visitors to take.3. Spruce up your Web site so it looks beautiful and worksbeautifully, too. Speed matters. Customers seek fast,simple solutions to their challenges. Put yourself in their shoes. When you visit your Web site, are you impressed?Compelled to take action? Motivated to return? If not, goback to the drawing board and improve it until it turns even
you 
on. You want your site to be attractive
and 
useful.4. See that every Web site page has a unique keywordmessage. Once visitors arrive, your goal is to make it easyfor them to find what they are looking for.5. Focus on the needs of your visitors first, even if it’s beforemeeting the needs of your own organization. You are inbusiness to satisfy the needs and wants of customers at asustainable profit, and if there are no customers, there is nobusiness. Target customers who are not only loyal inattitude and action but also profitable. This can be done byasking questions and listening carefully to the answers. Theend result will appeal to customers because they wereinvolved in the process.6. Care about your customer in a way that is evident on your site! Thank them for stopping by. Ask them to fill out asurvey that helps you better serve them. Conduct a poll to
 
pinpoint specific or preferred customers who might requiretailor-made products or services. The message you aresending is this:
We care and you are important to us.
7. Start a blog to share knowledge and reflect your personality. You can create a blog from scratch andindependent of your Web site, or build it within your Web siteif your Web host has that capability. The benefit of adding itto your Web site is fivefold: It brings more life to your site;increases traffic; permits visitors to comment (an additionalway to engage and grow your customer base); allows you tolisten and join the conversation; and increases your searchengine rankings.8. Cater to a global audience. For every English-speakingvisitor to your Web site, there are ten who don’t speak thelanguage. Ninety-five percent of the world’s population livesoutside the United States. It’s hard to have two-communication if visitors don’t understand you. Planaccordingly.9. Make your “contact” area so BIG that it hits visitors on thehead like a hammer on a nail. If it’s two-way communicationyou’re interested in having, allow visitors to reach out to youon numerous fronts — from sending an e-mail to an actualhuman being to filling out a form with lots of guidance — andmake sure “responsiveness” from your company is front andcenter. This is an area sanctioned as the ultimate visitor conversation starter, so make it easy for them tocommunicate with you! Include your company’s addressand phone number, too. The telephone still matters even ina Web 2.0 world.10. Breed visitor participation. Give visitors a reason toengage in a conversation with you and other like-minded
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