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Executive Programmefor the Automotive Industry
Failue t stegthe a mpay duig a dwtu a leave iti a muh weake psiti atewads.
2009-2010
Shor terMore in dep thFocused on indus tr y needs
 
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H  b hh
performance management
 
 he e  
come out of the recession stronger
This is the stated aim  the Slvay Bussels Shl  Emis ad Maagemeti its latest pgamme, whih has bee speially e-desiged  autmtiveidusty exeutives.Like all  u exeutive eduati pgammes, this use will be led by a team tp lass expeieed pessials ad leadig iteatial aademis,wh udestad the skills eeded by exeutives wkig i mpaies egagedi imptig, mauatuig, etal ad leasig, distibuti ad supply i theautmtive idusty.
Evey idusty aes peidi dwtus  vayigseveity, - but exeutives with the visi,- igeuityad uage t g agaist the gai  vetia take thei mpaies t ew heights whilempetits ae sikig.Tday’-s hallegig emy alls  exeutives whae able t assume the espsibilities  leadeship.Hweve, suh a pess a take yeas  -the-jbtaiig time, whih mst mpaies at ad,patiulaly i a vlatile maketplae like tday’s.That is why the SBSEM has etated itsautmtive pgamme i suh a way as• t takle the key halleges aig theautmtive Iidusty• ad t edue as muh as pssible the timedevted t the PgammeAs a sequee, the st  the pgamme hasbee edued s as t e maximum etu ivestmet.
Maagig i
A rEcESSIon
 
Pe
 
Content
What sort automotive industry Willremain ater the crisis ?the consumer shit
Module 1Module 2
The pgamme is haateized by aexellet balae betwee state--the-atthey ad, letues give by iteatiallyewed aademis i sessis haiedby leades m the set: diets mleadig mauatues, sei gues m theEupea cmmissi ad epesetatives  iteatial mtig gaisatis.
Thee will,  use, be a a idusty ate the eessi.Hweve, thee will be a ew ladsape ad e likely t bevey dieet m the e we ae used t.This mdule will examie :What the autmtive idusty will lk like ? Will thee beme  ewe key mauatues? Wh will be the lsesad wies?What will the a  t-mw be like? Whihegies ad whih equipmet will be  bad ?Will thee be « e ew busiess mdel « seveal es?What will be the ew le  imptes, distibuts, deal-es, sevie pits ad thes i the set ?This mdule will take plae duig a esidetialsemia lastig tw ad hal days.
The pgamme will examie key issues  the idusty ad uet teds,thugh a pgamme  ve mdules:
The aial ad emi limate  the last 12 mths,ieased sume tl, pesal empwemet,advaes i tehlgy, ad a pletha  devies ad ap-pliatis have haged the ladsape  may maketes.This shit has bee a mixed blessig.Whilst it has eabled sumes t egage with thei wldi a multitude  ways that did t eve exist a ew yeasag, this sume evluti has als put ieased pes-sue  bads.Key issues t be takled duig this sessi ilude:The ustme  the utueHw t mmuiate with this ew ustmeBad maagemet as a stategi busiess patieThe ew maketig ad media esystem.
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