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MarketingExperiments Publications's Documents
The MarketingExperiments Quarterly Research Journal, Q1 2011
MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
Category:Internet & TechnologyReads:1,822Uploaded:06 / 28 / 2011ShareAdd to collectionLive Optimization Summit Testing Brief
Optimization Summit Testing Brief Background: HubSpot has partnered with MarketingSherpa to offer a free chapter of the 2011 MarketingSherpa Landing Page Benchmark Report. The goal is to increase Hubspot s knowledge of their current email list as well as to build their list. Objective: To increase the amount of free chapter downloads Primary Research Question: Which page will generate the most free chapter downloads? Test Design: A/B multifactor split test (radical variable cluster) Variables: F
Category:Internet & TechnologyReads:102Uploaded:06 / 08 / 2011ShareAdd to collectionThe MarketingExperiments Quarterly Research Journal, Q4 2010
MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
Category:Internet & TechnologyReads:1,886Uploaded:05 / 11 / 2011ShareAdd to collectionMarketingExperiments Quarterly Research Journal, Q4 2010
The Q4 2010 Research Journal contains four major marketing research briefings featuring 24 experiments, including a roundup of our most (and least) successful tests of the year. In the Research Journal, you'll also find 31 of our top articles from the last quarter culled from the MarketingExperiments and MarketingSherpa blogs, with key insights and takeaways from our research team and reporters.
Category:Business & EconomicsReads:2,997Uploaded:03 / 23 / 2011ShareAdd to collectionThe MarketingExperiments Quarterly Research Journal, Q3 2010
MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
Category:Internet & TechnologyReads:3,429Uploaded:11 / 08 / 2010ShareAdd to collectionThe MarketingExperiments Quarterly Research Journal, Q2 2010
MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
Category:Internet & TechnologyReads:4,938Uploaded:07 / 15 / 2010ShareAdd to collectionThe MarketingExperiments Quarterly Research Journal, Q12010
Description: MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
Category:Internet & TechnologyReads:2,809Uploaded:04 / 22 / 2010ShareAdd to collectionMaximize your Agency ROI: How adding science to the creative process reveals a 26% gain
Creative – it's the line item in many marketing budgets that is often the hardest to judge…let alone actually measure. What are you getting for this spend? How do you know if this investment is having an impact on your bottom line? And which creative execution should you pick? MarketingExperiments collaborated with ExactTarget, a leading global provider of on-demand email and one-to-one marketing solutions, to find a scientific approach to a discipline that is usually more associated with art. The study, in the form of an email redesign contest that pitted three agencies against each other on the email campaigns for three real-world clients (AAA, Pier 1 Imports, and MarketingExperiments), revealed three key principles.
Category:Internet & TechnologyReads:447Uploaded:01 / 21 / 2010ShareAdd to collection
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