Moody Publishers' humble beginnings were fueled by the huge vision of D.L. Moody to take the message of the gospel to the masses via Christian books. The formation of the…
Moody Publishers' humble beginnings were fueled by the huge vision of D.L. Moody to take the message of the gospel to the masses via Christian books. The formation of the Bible Institute Colportage Association (BICA) in 1894 came as the result of his frustrations as he asked booksellers, "What have you in the way of helpful reading for young Christians?" When the answer was "nothing," this take-action evangelist decided to do something about it.
Thus he began BICA with the revolutionary goal of promoting inexpensive Christian books for Christians to grow and non-Christians to have a quick introduction to the gospel. At the time, "Inexpensive religious literature was as scarce as mosquitoes in Antarctica," as the Chicago Daily News described it.
"The price must come down," declared Moody. By launching large print runs, setting a uniform size and binding, and using inexpensive paper, he was able to sell books for twenty-five cents each. All of Grace by Charles Spurgeon was the first book in the new line. It is still in print over 115 years later.
By the time BICA had become Moody Publishers in 1941, almost 34 million copies of sermons, Bible teaching, and doctrinal books as well as New Testaments had been published. Additionally, over 43 million gospel tracts had been distributed.