A Guide to Using Facebook in Dissemination

for impact

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eFacebook

So mn choics! You could us Fcook in dissmin- ion (h ox?), or ou could us Fcook in dissminion (no, no, i’s hind h doo), or—ou could us Fcook in dissminion (h cuin, fo su!).

Is h ll  choic nmo? No so much, whn ou s h sisics nd liz h ch nd ow h Fcook hs s  dissmining ool. Consid jus hs wo lil fcs:

Fcook hs 400 million civ uss, hlf of whom

logon dil 1
T vg Fcook us visis fou ims  d. 2
Fou ims  d! No wond Fcook hs ovkn

Googl s h mos visid wsi in h U.S.3 and s

h o souc of ﬃc o mjo nws nd ninmn

ols.4

M i’s im o g in h—o  ls consider g-

ing in h. Eslish  Fcook snc fo ou cn,

••

Nionl Dissminion Cn

fo Childn wih Disiliis

NICHCY • nichcy@aed.org • www.nichcy.org

April 2010

w mn. Tis guid will hl ou do jus h. I ks 
good hd look  Fcook s  dissminion ool,
oﬀ s how o’s...nd wh o’s...nd dscis ochs
o vluing ou ﬀos. I dosn’ m if ou com
in  doo, cuin, o ox...in h nd, i’s ing h

h’ll coun.

Table of Contents

Flgsing Fcs ou Fcook

2

10 Rsons o Us Fcook in

3

Dissminion

A Skic’s Convsion

4

Exmls of How Comnis A

5

Using Fcook

Who’s Using Fcook in h A&D?

6

Disili Gous on Fcook

7

10 S--S How o’s

8

Rfncs

41

••••••••

Disseminating

1

A Guide to Using Facebook

in Dissemination

Making the Deal:

A. the box

B. the door

C. the curtain

2

Guide to Using

in Dissemination

References appear at the

end of this guide.

Mo hn 400 million civ uss

Mo hn 20 million ol com

fns of gs ch d

T vg Fcook us visis fou

ims  d

Avg us is  mm of 13 gous

•

•••

Flabbergasting Facts

about Facebook5

Foundd in Fu 2004, Fcook is  socil uili

h hls ol communic mo ﬃcinl wih

hi finds, fmil, nd cowoks.

T  mo hn
100 million civ
uss cunl ccss-
ing Fcook hough

hi moil dvics

Pol h us Fcook on hi

moil dvics  wic mo civ

on Fcook hn non-moil uss5

••

Avg us snds mo

hn 55 minus  d on

Fcook

•

Mo hn 5 illion ics of conn

(w links, nws sois, log oss,

nos, hoo lums, c.) shd ch

week

Mo hn 3.5 million vns cd

ch monh

••

3

Guide to Using

in Dissemination

10 Reasons to use facebook

in dissemination

1. Nowh ls on h

cn ou ch so mn

ol so dil.6

2. Fcook is uil o

connc ou

wih uss.7

5. I’s f. All i coss

is h im.10

3. Dissminion is mo

ﬀciv whn ou hv ongoing,

inciv, sonl conc wih

inndd uss.8

4. Fcook is moil—fo ll hos

folks who suf h w on hi cll
hons nd PDAs
(sonl d ssisns).9

6. Fcook is h

ulim wod-of-mouh
vhicl fo ou info
nd svics. 11

7. “Cusoms  volving—

T dmnd sonlision

nd nwoking.”12

8. “Comnis h lk dicl o

hi us communiis  ﬁnding
succss hough LISENING.
Wh  novl conc, lk o ou
cusom nd incoo hi
fdck in vhing ou do.”13

9. “T nﬁ ou g fom ing involvd

in Fcook is h ou nd is sn s mo
‘humn,’ nd ou g  nw w o inc wih
ou cun nd onil us s in  wo-
w fshion, s oosd o ushing

‘mssging’  hm. 14

10. Fom Oco 2007

o Jnu 2010, Fcook uss in h U.S. os

fom 20 million o 103 million.15

A skeptic’s perspective on these 10

reasons appears on the next page.