RFC 3098 Advertising Responsibly April 20018. Irresponsible Behavior .................................... 169. Responsible Behavior ...................................... 1710. Security Considerations ................................... 19Appendices .................................................... 20A.1 The classic Pyramid .................................... 20A.2 What about Ponzi? ...................................... 22A.3 So all multi-levels are evil? .......................... 22B.1 Why Web Privacy? ....................................... 23References .................................................... 25Authors' Addresses ............................................ 26Acknowledgments and Significant Contributors ................. 27Full Copyright Statement ...................................... 281. IntroductionThe Internet is not a free resource. Access to and a presence on the'Net comes at a cost to the participants, the service provider, andthe recipients of those services made available by the Internet. Themore readily available internet has allowed users access to anunprecedented number of people. Due to the rapid growth and"mainstream" acceptance of the 'Net, new opportunities have beenfound for the distribution of information to the vast and ever-growing community of Internet users. There are groups andindividuals who choose to use the 'Net for purposes for which it wasnot intended, thus defying the consensus among both the practitionersand the unwilling recipients. The aforementioned practice, ofcourse, is the sending of Unsolicited Commercial and Bulk E-Mailmessages, posts to Netnews groups, or other unsolicited electroniccommunication. This condition has caused an awakening on the part ofthe Internet community-at-large.There are stereotypes that must be broken before continuing. Not allpersons who are new to the Internet are ignorant of the 'Net'shistory and evolution, or its proper and ethical uses. Nor are allexperienced, long-term Netizens against the use of the Internet foradvertising, marketing, or other business purposes. Where these twogroups can find commonality is in their opposition to the use of theInternet in irresponsible ways. Some of these irresponsible usesinclude, but are not limited to, the sending of Unsolicited Bulk orCommercial E-Mail to mailing lists, individuals, or netnews groups.In the vernacular, this activity is called "spamming" (the sending of"spam" [1]). To understand why such activities are irresponsible,one must first understand the true cost and ramifications of suchactions.The protocols and architecture upon which the 'Net is built, whichare recognized and adhered to as standards, provide for an opennessand availability which foster and encourage easy communication.Gavin, et al. Informational [Page 2]
Leave a Comment