Dental Chronicle - May 2010

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ANADIANORTHODONTISTSSAY

their patient population has signifi-cantly changed in the last twodecades, with many more adult patientsnow walking through their office doors.“There is greater awareness of treat-ment, and the fact that you can wearbraces at any age,” says Toronto ortho-dontist Dr. Peter Gold, whose practiceprimarily consists of adult patients.“People now assume that they willkeep their teeth for life, so they want toenjoy the benefits of having great teeth.If patients wear braces when they are intheir 40s, they can look forward to hav-ing a nice smile at age 50, 60, and 70.Baby boomers, in particular, do not want to think of themselves as old.”

MORE TREATMENT OPTIONS

Technology advances in orthodontics,such as the emergence of Invisalign, mar-keted as the “clear alternative to braces,”have created more treatment options foradult patients, notes Dr. Gold. “Invisalignis more esthetic and easier to clean,” saysDr. Gold, pointing out some patients optfor two different appliances such as insidebraces on the top row of the teeth andInvisalign on the bottom row. The standard of care in orthodonticsis continually being raised, observes Dr.Gerald Zeit, a Toronto orthodontist,president of the Canadian Association of Orthodontists (CAO), and clinicalinstructor at the University of Toronto inthe faculty of dentistry for nearly twodecades. He is taking a sabbatical fromteaching as current president of the CAO.“The standard of care is to not justhave straight teeth, but to place well-aligned teeth in the right position withinthe whole dental-facial structure,” saysDr. Zeit. “We want to ensure that weprovide the right amount of lip supportand show off the teeth when you laugh,smile, and speak. That is becoming abigger part of the whole diagnostic andtreatment effort.”Physics is a discipline that entersinto how orthodontics works, observesDr. Zeit. Newton’s Law, which statesthat for every action, there is a reaction,is certainly a principle that comes intoplay in orthodontics, says Dr. Zeit. The advent of tools such as tempo-rary anchorage devices can be used to

Dental Chronicle

Canada’s National Newspaper of Dentistry

n

May 31, 2010

Head of dental team at VancouverOlympics talks about his experiences

Dr. Chris Zed says athletes don’t pay as much atten-tion to their oral health as they should.See page 24.

Practice pointers

Just listeningcan defuseconflict withyour patients

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Some patients just need totalk, and this consultant’sadvice is to listen to whatthey have to say

M

ANYDENTALPRACTITIONERS

should use the principle of active listening to help defuseconflicts with dissatisfied patients,according to a marketing researchexpert.“Don’t react and try to justify yourown behavior,” says Scott McDonald,principal of Scott McDonald and Associates, Inc., based in Sacramento,Calif. “So often, people have workedthemselves up into a state, and you don’tknow why they are reacting. People justneed a chance to talk, so just be quietand let them say what they need to say.

IT’S CALLED AGGRESSIVE LISTENING

McDonald’s firm specializes in market-ing research and demographic profiling for professional practices, and it alsoproduces reports to help dental prac-tices understand their customer base. According to McDonald, employing the technique of “aggressive listening” will guide a conversation with a patient who is expressing complaints.“If you guide the conversation,you can take what they said and carry itin a direction that is helpful,” saidMcDonald. “You can ask questionssuch as what they want the ultimateoutcome to be. If you can write down what they say, then so much the better.”Knowing a patient’s value system

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ODA calls for improved oralhealth legislation for seniors

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risk of respiratory infections, cardiovas-cular disease, and diabetes, expecially forthe frail elderly See

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Resorbable barriers make root recession coverage predictable

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17Are new patients tripping over your telephone lines?

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1910 minutes with Dr. Mehmet Danis

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26

New this month

Products

Mini Implant System

The system enables the transitionalfunction of a denture during theosseointegration of traditionalimplants, and denture stabilization.

For Minor Bleeding

This colorless, non-stain-ing viscous gel with a pro-prietary surfactant andpadded tip allows better wound pene-tration and more profound hemostasis.

New Toothpaste

This1.1% sodiumfluoride anti-cavity toothpastestrengthens enameland reverses white spot lesions.

Sponge Friendly to Environment

Uses only organically grown cotton,completely free of toxic pesticides andinsecticides, chlorine, and bleach; 100%natural and 100% biodegradable..

Request more information on these andother products advertised in this issue.

See page 25

Canada Post Canadian Publication Sales Product Agreement 40016917

by

Louise Gagnon,

Correspondent,

Dental Chronicle

by

Louise Gagnon,

Correspondent,

Dental Chronicle

Special Report

What you need to knowabout Digital Imaging

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new series on GreenDentistry, advances in digital imaging can improve care and minimize envi-ronmental impact, compared to film-based systems. Turn to

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Special Report

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Dental Chronicle National Editorial Board

Hassan Adam,

Yellowknife, N.W.T.

Véronique Benhamou,

Montreal, Que.

Barry Dolman,

Montreal, Que.

Neil Gajjar,

Mississauga, Ont.

Cary Galler,

Toronto, Ont.

Wayne Halstrom,

Vancouver, B.C.

Mel Hawkins,

Toronto, Ont.

Ira Hoffman,

Chomedey, Laval, Que.

Mark Lin,

Toronto, Ont.

Ed Lowe,

Vancouver, B.C.

Scott Maclean,

Halifax, N.S.

John Nasedkin,

Vancouver, B.C.

Ken Neuman,

Vancouver, B.C.

Brian Saby,

Red Deer, Alta.

Ken Serota,

Mississauga, Ont.

Paresh Shah,

Winnipeg, Man.

Andrew Shannon,

Vancouver, B.C.

Howard Tenenbaum,

Toronto, Ont.

William E. Turner,

Thunder Bay, Ont.

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ROWINGUPIN

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ONG

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ONG

, Dr. Mark Lin’sparents—who were medical doctors—stressedthe importance of a career that would allow himto help others but maintain a work/life balance.In Hong Kong, the family lived on the hospitalgrounds and his parents were often called out inthe middle of the night to check their patients.“After a while that lifestyle got to them,” Dr.Lin told D

ENTAL

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, “and I rememberthem saying that no matter which profession youchoose, choose one that is not as involving as[being a physician] because you cannot really leave your job completely behind when you aredealing with patients of this nature.”Dr. Lin’s family came to Canada in 1975, when he was eight years old. Aftergraduating from the Biochemistry Specialists honors program at the University of Toronto, he worked toward a dental degree from the University of Detroit Mercy, where he was on the Dean’s list for four consecutive years and finished in the topfive per cent of his class.“I decided on dentistry as a career because it would allow me to still be in the med-ical field, and yet be able to walk out and leave work behind. The other component isthat I have always liked the concept of ownership and being my own boss,” he noted.“If I had decided on a medical career that involved me working in a hospital, well, then I would have had to deal with political issues and other circumstances thatare tough to control,” he said.Dr. Lin practiced general dentistry for 13 years, and then completed his postgraduate training in Prosthodontics at the University of Toronto. He maintains a fulltime specialty practice as a prosthodontist with focus on full mouth reconstructionsand implant surgery and prosthetics. He also works part time as an Associate inDentistry at the University of Toronto. At the university, he serves as a surgicaldemonstrator in the post graduate Periodontics department.“I enjoy lecture and presentation opportunities because it allows me to shareinformation and brush up on data.”Dr. Lin is finding that in the dental profession, general dentists are sometimeshesitant to get involved in implant dentistry, and he encourages professionals to getup to speed in terms of embracing this body of knowledge so that they can start toincorporate restorative dentistry into their practice.He recommends that dentists take CE courses to further their knowledgebecause most universities do not have enough time to incorporate implant dentistry into their curriculum.

College of Dental Surgeons of Saskatchewan—Annual Session

9 to 11 September, 2010SaskatoonTel: 306-244-5072Fax: 306-244-2476Website: http://www.saskdentists.com

Dental Technician’s Association of BC—Annual Convention

17 to 18 September, 2010Surrey, BCTel: 604-278-6279Toll free: 1-888-495-4566Website: http://www.dtaofbc.ca/

Edmonton & District Dental Society(EDDS)—Northwest Dental Expo

24 September, 2010EdmontonTel: 780-642-8270Fax: 780-642-8267Email: eddsconnect@hotmail.comWebsite: http://www.edds.ca/

Thompson Okanagan DentalSociety—Annual General Meeting &Conference

28 to 30 October, 2010Kelowna, BCTel: 250-832-2811Fax: 250-832-2811Email: tods@sunwave.netWebsite: http://www.todsmeeting.com/

It may have reached your attention

that while other dental publications arescaling back, and publishing smaller edi-tions,

Dental Chronicle

continues to growand expand, and offer you an improvedand more useful information package.Thank you for noticing, and for contribut-ing to our success through your support.

Attending the College of Dental Surgeons annual session in Saskatoon?

2

We’d love to receive your impressions of the presentations and session highlights. E-mail us at

dental@chronicle.ws

Have a digital photograph of an upcoming meeting destination? Send it to us at

dental@chronicle.ws.

We’ll publish selected photos and reward photographers with gift-card prizes.

May 31, 2010

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Dental Chronicle

Canada’s National Newspaper of Dentistry

E

DITORIAL

D

IRECTOR

R. Allan Ryan

S

ENIOR

A

SSOCIATE

E

DITOR

Lynn Bradshaw

A

SSISTANT

E

DITOR

Josh Long

S

ALES

& M

ARKETING

Henry RobertsPhil Diamond

P

RODUCTION

& C

IRCULATION

Cathy Dusome

C

OMPTROLLER

Rose Arciero

P

UBLISHER

Mitchell Shannon

Published six times annually by the proprietor,

ChronicleInfor mation Resources Ltd.

, from offices at 555Burnhamthorpe Rd., Suite 306, Tor onto, Ont. M9C 2Y3Canada. Telephone: 416.916.2476; Fax 416.352.6199.E-mail: dental@chronicle.wsContents

, 2010, except where noted.

All rightsreserved worldwide.

The Publisher prohibits reproduction in any form, including print, broadcast,and electronic, without written permission. Printed in Canada.Subscriptions: $59.95 per year in Canada, $79.95 per year in all other countries, in Canadian or USfunds. Single copies: $7.95 per issue. Subscriptions and single copies are subject to 5% GST.Chronicle Information Resources Ltd. is the official representative of

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Ideas in the Service of Medicine.

Publishers of:

The Chronicle of Skin & Allergy, The Chronicle of Neurology & Psychiatry, The Chronicle of Urology & Sexual Medicine,The Chronicle of Healthcare Marketing, Drug Rep Chronicle, Best Practices Chronicle, healthminute.tv, and Linacre’s Books.

Each issue, Dental Chronicle is honored to introduce you to the distinguished members of ourNational Editorial Board. This month, we welcome Dr. Mark H.E. Lin of Toronto.