ItIt¶¶s Not an Options Not an Option
Customer Centricity is the FutureCustomer Centricity is the Future
Brian Jahns, Business Unit Director, Hematology, RocheCanada
Our Old Practices Just Don¶t Cut ItAnymore
Pharmatraditionally Brand focusedBusiness model founded on reach& frequencyIncreasingly difficult to differentiateExternal pressures of: ±Access ±Increased competition ±Budget constraints ±Regulatory pressures
Focus on the Customer Satisfaction &Loyalty Provides a Competitive Advantage
Customer Value StrategyCustomer Value StrategyInfluence & AccessInfluence & AccessCustomer LoyaltyCustomer LoyaltySustained Competitive AdvantageSustained Competitive AdvantageProfitabilityProfitability
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It's Not an Option: Customer Centricity is the Future
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| Category: | Uncategorized. |
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| Upload Date: | 06/28/2011 |
| Copyright: | Attribution Non-commercial |
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