Lifecycle Management & Forecasting

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Life-CycleManagement& Forecasting

Andreas Seiger

Director Diabetes Marketing& Market AccessNovo Nordisk Canada Inc.

March 30

th

, 2011

Slide

no 2

Pharmac

eu

t

i

ca

l

an

d

b

i

opharmac

eu

t

i

ca

l

compan

ies

ar

e

u

n

de

r

severe pressure to improve product pipelines

, acc

ele

rat

e

t

i

m

e

to mark

e

t, an

d

i

mprov

e

marg

i

n

s

on

exis

t

i

ng pro

du

ct

s

-wh

ile

a

ls

o ma

i

nta

i

n

i

ng

s

tr

i

ct

adherence to quality principles

an

d

r

e

g

ul

atoryr

equi

r

e

m

e

nt

s.

How

e

v

e

r,

d

r

u

g

de

v

el

opm

e

nt

is

a

l

ong proc

ess

w

i

th

si

gn

ifi

cant r

is

k

s

, an

d

pharmac

eu

t

i

ca

l

compan

ies

ar

e

f

ac

ed

w

i

th

i

nt

e

n

se

comp

e

t

i

t

i

v

e

pr

essu

r

es

an

d

pat

e

nt

ex

p

i

rat

i

on

s

that thr

e

at

e

n pro

fi

tab

ili

ty

.

Slide

no 3

5,000 -10,000200 -3005 -101-3

A lengthy uncertain process

of 00

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