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Whiter Shades of Pale
CHRISTIANLANDER
New York Times
 
bestselling author of
 
Stuff White People Like
THE STUFF WHITE PEOPLE LIKE, COAST TO COAST,FROM SEATTLE’S SWEATERS TO MAINE’S MICROBREWS
 
Introduction
 When I began Stuff White People Like back in January 2008, my knowl-edge of white people was limited mostly to my twenty-nine years of being white. But I had traveled a bit and spent four years in graduate school, soI was still in a pretty good position to observe the habits of the modern white individual.So I started writing about them. Little did I know that there would beso many people interested in white people and how to exploit them forpersonal gain. Things went well. I wrote a book, I went on a few talk shows, and for a while I thought I was a man who knew all he could knowabout being white. Then I went on a book tour. My travels took me to magical places like Madison, Wisconsin; Austin, Texas; Portland, Oregon; and Chapel Hill, North Carolina. It be-came painfully evident that I still had a lot to learn about white people. There were handicrafts beyond my wildest dreams: “Another hemphacky sack! Thanks, Boulder, Colorado!” During my journeys I was in-troduced to many exotic grains that I could now eat in place of processedflour and that would somehow fix everything that was wrong with me.“You’re right, I do feel more centered after eating this quinoa.”It was an eye-opening experience that helped me realize that as muchas all white people are the same, in many ways they are slightly, superfi-cially different.But then again, there are few things that white people like more thanslight, superficial differences. For proof, ask one about the difference be-tween punk and post-punk and you’re likely to see your afternoon evapo-rate with a drawn-out pointless argument.So I’ve set out to continue finding all those things that bind white
 
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Introduction
people together in unity, but this time I want to take it further. I want totake it to the independent coffeeshops of the college towns in the Mid- west, the music festivals in rural Tennessee, the bicycle collectives in Los Angeles, and many more places.Stuff White People Like is going regional.*
*If your city isn’t in here, I apologize. But remember, we’re all pretty much thesame. Also, maybe you should consider a move to Brooklyn or Portland; every other white person is doing the same thing there.
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Betzabeth Gameroleft a comment

This is a hilarious book. I'm whiter than I think lol people don't take this too seriously go back to reading Tolstoy

Steve Polychronopoulosleft a comment

Now, I see something wrong right off the bat. People in Seattle don't wear sweaters, because wool and rain don't mix, and it's not really cold enough for sweaters. They wear as an equivalent fleece, or ideally a North Face vest. Niggling, sniping criticism is another thing white people like.

DanielEssmanleft a comment

NOTE: the Google ads that show up with this excerpt include: Toms Shoes, Aluminum Free Deodorants and Natural Deodorants...how very white...

DanielEssmanleft a comment

well, chris, apparently you equate white with upper middle class, that is, rich and materialistic...this is a very canny of you to recognize the paradox: these people like to read books about themselves regardless of satirical intent and they have the money to buy the book...way to effin roll...

Helen Winslow Black replied:

Okay I'm not going to justify this with a comment of its own, because then it would show up on my feed....kinda funny, but rings a bit hollow and really, isn't this a little bit tiresome and predictable? The logical outcome of the kind of trend started in 1980 with the Ultimate Preppy Handbook..but if you can ride that all the way to the bank Christian, go for it!
10 / 25 / 2010

father mike carvellleft a comment

great write I have lived in interracial city all my life