Randizbs1
Randizbs1
scribbled:
Fascinating (and disturbing) as this is, there's more to the story. Find out how Arnell’s Pepsi prez really could ‘refresh everything’ http://www.gabardinestudios.com/thread/
Pepsi Breathtaking Design Strategy
Internal branding document by Arnell Group surfaced revealing the research to support Pepsi's new logo (Source: Gawker.com)
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