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Welcome to the August Issue of the Sylvan Public Relations Leadership Group Newsletter.
One of the advantages of membership in the Sylvan Public Relations Leadership Group is thatyou will receive monthly updates and new tools that have been created to help drive publicity.Child’s Play Communications continues to pitch several story angles, including
Does Your Child Need a Tutor 
,
Summer Brain Drain
/
Back to School Tips
,
Homework Helpers
, as well as the Pre-Kreading program, Sylvan Online and the
Changing Face of Tutoring 
.This month, recent/pending media coverage of Sylvan includes:
 
•
 Associated Press
–Interviewed Dr. Richard Bavaria on
Homework Helpers
. The AssociatedPress is the largest and most respected of the country’s wire services and automaticallydistributes its stories on a national basis to 1700 newspapers in the U.S. and 6,000 broadcastoutlets worldwide. Thus far coverage includes:
o
CNN.com on July 12http://www.cnn.com/2006/EDUCATION/07/11/back.to.school.homework.ap/index.html 
o
Indianapolis Star 
(Indianapolis, IN) on July 16http://www.indystar.com/apps/pbcs.dll/article?AID=/20060716/LIVING/607160392/1007/LIVING 
o
Fort Wayne Journal Gazette
(Fort Wayne, IN) on July 24http://www.fortwayne.com/mld/journalgazette/living/15109078.htm 
•
WCBS-TV (CBS affiliate, New York, NY) – Interviewed Janna Hays, Director of the Sylvancenter on W. 72
nd
Street. The
Summer Brain Drain
story aired on July 13.
•
KTVT-TV (CBS affiliate, Dallas/Fort Worth, TX) – Live interview with Barbara Hagman, Center Director for the Arlington and Arlington East centers in Texas, concerning
Summer BrainDrain
on July 14.
•
The Record 
(North Jersey, NJ) – Interviewed Dr. Bavaria for a pre-K reading article. Thearticle appeared on July 25.http://www.bergen.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkzJmZnYmVsN2Y3dnFlZUVFeXk2OTY2MTgxJnlyaXJ5N2Y3MTdmN3ZxZWVFRXl5NA 
•
The Wall Street Journal 
– Mentioned Sylvan in a front page article about math on July 28.http://online.wsj.com/article/SB115403616789319620-search.html?KEYWORDS=sylvan&COLLECTION=wsjie/6month 
•
The Washington Post 
- Interviewed Dr. Bavaria concerning
Summer 
 
Brain Drain
on July 12and
Does Your Child Need a Tutor 
on July 27. The article will run in the
KidsPost 
during backto school season.
•
Cincinnati Family 
– Interviewed Terri Huntington, Center Director of the Eastgate center inOhio, about
Does Your Child Need a Tutor.
The story will run in mid-August.
•
Edutopia.org
 
 – Will run a bylined article written by Dr. Bavaria concerning the Pre-K readingprogram. The story is expected to appear in autumn.
•
The Wall Street Journal 
- Continues to be interested in Sylvan Online. The reporter asked tobe contacted again in mid-August.
•
The New York Times -
Requested follow-up contact in August for an interview with Dr.Bavaria.Since last month’s newsletter, the PR team has developed a series of story ideas for the secondhalf of 2006. These include:
•
How to Prepare Your Child for Back to School Season
•
Math Maze: Competition from Abroad Sparks Tutoring Demand 
•
Sylvan Launches Safety Program with Verizon Partnership
•
Sylvan Makes the Grade with Innovative Approaches
•
When it Comes to School - Girls are the Stronger Sex 
 
We are also revisiting
Coping with College Stress/SAT Tips
to coincide with the upcoming SATtest in October 
.
 
How You Can Help
How can you help us to continue to create buzz this month?
 
In order to generate media interest,we need to localize our story ideas and we need
 
your input. Specifically, we are looking for information/student profiles highlighting:
•
Students who had dramatic results in any of our Sylvan courses, especially in math
•
Enrollment trends
o
Boys versus girls
o
Demand for math tutoring
o
Increase in SAT prep classes for the October testing dateAs noted in previous newsletters, please identify families in your center(s) and ask them if theywould be willing to speak to reporters - should an opportunity arise. If they agree to beinterviewed, please send us the following information:
•
Parent’s name
•
Parent’s home and office telephone numbers
•
Parent’s email address
•
Student’s name and age
•
The time period that the student was enrolled in the course
•
A completed parental consent formPlease fax your profile forms to 410.843.8057
or
email this information topublic.relations@educate.com.In addition to families, we are always eager to showcase our Sylvan franchisees and center directors/directors of education who are interested in being interviewed to help raise awarenessof their locations. In all cases, we will provide briefing documents to ensure you are comfortableaddressing likely questions. Please email your personal stories topublic.relations@educate.com or contact us at 1.800.627.4276 at extension 8928.
 Who is the National PR Team?
The national PR team comprises staff at Sylvan's corporate office and an account team at Child'sPlay Communications, Sylvan's public relations agency. Together, this team implements the NACPR strategy to help build brand awareness and drive inquiries for all Sylvan centers. PR teamcontacts include:Wendy Odell MagusSenior Director of Public Relations for Sylvan Learning Center 1.800.627.4276 ext. 8352wendy.magus@educate.compublic.relations@educate.comJennifer Gaegler Public Relations Manager for Sylvan Learning Center 1.800.627.4276 ext. 8928 jennifer.gaegler@educate.com public.relations@educate.com Rebeca Schiller 
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