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Using Scribd for an SEO and Online Marketing boost
A great tool for real estate agents to have in their online marketing toolbox isScribd. Scribd isan online document hosting site - sounds boring, doesn’t it? But really, it’s an excellent tool totake advantage of to increase inbound links to your own site (which is great for SEO), as well asgetting your information out there to be found in the search engines.From Scribd’s Website:
“With Scribd’s iPaper document reader, anyone can easily upload and immediately share their original works on Scribd.com or any other website. iPaper transformsPDF, Word, PowerPoint and many other file formats into an elegant web display. Your work canbe shared with Scribd’s community of passionate readers, and because every word of your document is indexed for search engine optimization, your screenplay, novel or even sheet musicand recipes also can be discovered by the world.” 
 Essentially, almost anything on your hard drive can be shared if you like. So if there’s somethingof value to potential clients, share it! You’ll benefit from the incoming links and the searchengine traffic and best of all, these readers will appreciate the great information you’reproviding them.Scribd hosts the document for you, saving you space on your hosting, but also lets you embedthe document on your blog or website, so you don’t have to send your
own
visitors off-site toview the information.
Ways to use Scribd for Real Estate:Add copies of flyers
: You’ve gone to the trouble of creating flyers for homes you’re listing, whynot get more use out of them? Take the digital version (Word, PDF, etc.), tag the documentwith the homes’ keywords, and have another potential source of internet traffic for the home,all in just a few minutes.
Share a Powerpoint Presentation
: Have you done presentations in your community on a realestate topic? Did you use a Powerpoint Presentation? This is a great place to share that witheveryone, not just the people that were able to attend. Whether it was on the value of owningversus renting for new Home Buyers, a presentation to sellers on how you will market theirhome, or something related to local government/your neighborhood, anything that showcasesyour expertise can be posted and shared with the world.
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