Rommey Hassman
Brand Holarchy, Status Mag, December 2009 (Hebrew)
from Rommey Hassman in Magazines & Newspapers
What is 'Holarchy'? What is 'Brand Holarchy'? How do you implement this up-to-date concept in branding, in the social media environment.
Violence and business: what do you get
from Rommey Hassman in Business & Law, Marketing
What is the meaning of personal violence, on the business world of security? Lots of cash. / (Hebrew volume)
What is a Social Business Enterprise, Status, Sept 2009
from Rommey Hassman in Business & Law, Marketing
Heard about Non-Government Organizations? Heard about Corporate Social Responsibility? What about a business that promotes a social topic, and still wants to make a profit. Want some answers? But it's in Hebrew.
The Roots of Israel's Image Problem
from Rommey Hassman in Research, Business & Economics
In the US and elsewhere, an increasing number of voices are being heard that censure the special relationship between the US and Israel. These same voices are talking about a widening, deepening gap between the US and the Arab world; they claim that the US should present a more balanced position ...
The Roots of Israel's Image Problem
from Rommey Hassman in Research, Business & Economics
In the US and elsewhere, an increasing number of voices are being heard that censure the special relationship between the US and Israel. These same voices are talking about a widening, deepening gap between the US and the Arab world; they claim that the US should present a more balanced position ...
oohps
scribbled: I like this articles & respect israel as a great nation
Rommey Hassman
scribbled: OOHPS thanks!
Nation Branding as a Model of Managing the National Image
from Rommey Hassman in Research, Business & Economics
The theory of branding is no longer the sole province of inventors and marketers of consumer goods and services. Branding theory has been inculcated into the world of sports (e.g., the NBA, Michael Jordan, David Beckham); cinema (“The Matrix” and “The Lord of the Rings” film series, Tom Cruise); ...
Brand Israel Research Paper Abstract
from Rommey Hassman in Research, Business & Economics
The question troubling officials in government, academia, and the media is what practical tools are needed to manage a country’s image. In recent years, a new applied field has developed: that of “branding” a state. According to the school that favors nation branding, a government should manage i...
Brand Israel Research Paper Abstract
from Rommey Hassman in Research, Business & Economics
The question troubling officials in government, academia, and the media is what practical tools are needed to manage a country’s image. In recent years, a new applied field has developed: that of “branding” a state. According to the school that favors nation branding, a government should manage i...
Blockbusters' Branding Workshop
from Rommey Hassman in How-to-Guides & Manuals
סדנה במסגרתה יוצגו למשתתפים כלי העבודה למיתוג פורץ מחסומים. מודל פורצי המחסומים – כלי אסטרטגי לאיתור, לאבחון ולניתוח חסמים להצלחה, ולשיפור בביצועי החברה. מודל הושין למסגור יעדי החברה – איתור תחומי פעילות בעייתיים, איתור חסמים להצלחה, בחירת תחום פעילות שיוביל לפריצת דרך. מודל זהות המותג – תהליך עב...
Blockbusters' Branding Technique
from Rommey Hassman in How-to-Guides & Manuals
בתקופת משבר כלכלי חברות רבות מתמודדות מול ירידה בהיקף המכירות. אלו שמיתגו את עצמן בעבר שואלות: מה לא בסדר, מה ניתן לשנות, כיצד ניתן להביא לשיפור בשורה התחתונה. אלו שלא מיתגו את עצמן שואלות: מה עושים, כיצד ניתן להביא לעליה בביצועים. הפתרון הקל: יותר לדחוף, יותר אגרסיבי, יותר מכירה קשה. עד שללקוח ה...
Crisis Management - Part 2 (Hebrew)
from Rommey Hassman in How-to-Guides & Manuals
The Strategic Warrior. chpt 13, part 2. e-book. pre-editing. by Rommey Hassman. 2007. /
BRAND ISRAEL Research Paper (full Hebrew version)
from Rommey Hassman in How-to-Guides & Manuals
At the dawn of the 21st century, with the technological revolution in communications at its zenith – a revolution that has enabled more than 20% of all humans to know in real time what is happening on the other side of the globe – many government authorities are involved in managing their nation’...
How to become an Israeli Billionaire
from Rommey Hassman in How-to-Guides & Manuals
Status Magazine / August, 2009
Crisis Management - Part 2 (Hebrew)
from Rommey Hassman in How-to-Guides & Manuals
The Strategic Warrior. chpt 13, part 2. e-book. pre-editing. by Rommey Hassman. 2007. /
Crisis Management - Part 1 (Hebrew)
from Rommey Hassman in Books, Non-fiction
The Strategic Warrior. chpt 13, part 1. e-book. pre-editing. by Rommey Hassman. 2007. /
The Art of Strategy (Hebrew)
from Rommey Hassman in Books, Non-fiction
The Strategic Warrior. chpt 2. e-book. pre-editing. by Rommey Hassman. 2007. / Sun Tzu said: / Thus, those who win one hundred triumphs in one hundred conflicts do not have supreme skill. Those who have supreme skill, Use Strategy to bend others without coming to conflict. The ideal Strategy, the...
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Rommey Hassman's Documents
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BRAND ISRAEL Research Paper (full Hebrew v... 5,952 Reads |
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528 Reads |
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BRAND ISRAEL Research Paper (English) 2,729 Reads |
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BRAND ISRAEL Research Paper (Short Hebrew ... 1,907 Reads |
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BRAND ISRAEL Research Paper (full Hebrew v... 2,755 Reads |
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900 Reads |
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Crisis Management - Part 1 (Hebrew) 378 Reads |
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Crisis Management - Part 2 (Hebrew) 344 Reads |
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How to become an Israeli Billionaire 391 Reads |
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Blockbusters' Branding Technique 225 Reads |
