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Yahoo Store ChecklistI have a Yahoo Storefront for a couple of years now. It has been a constantlearning experience. Over that time period I have figured out some things that Iwould definitely implement in my next yahoo store. This article will talk aboutincorporating those things from the very start.
Conversion
If you are going to go to the trouble and expense of setting up an ecommercestore, you might as well do it right and plan some expenditures. Knowing thisfrom the start can help you plan better but more importantly it will help you getbetter results from day one.All of these techniques are noteworthy because they help you get the mostconversion out of your visitors. Why add these techniques later on, when youcould hit a home run from the beginning?
Basic Store Building
I had the opportunity to build my storefront the hard way and the easy way.Initially I took a course on how to build a yahoo store using Yahoo’s templateinformation. Basically it walked you through the steps of building sections andcategories and then showed you how to upload graphics and assign prices.There was a big learning curve here since I have never done much store buildingbefore.
First Store Redesign
After a while and a lot of feedback from friends, I decided I needed a better looking homepage. I decided to hire a company to professionally design atemplate. Having played with the storefront for a while, I understood the processand what they were looking for. This turned out to be a very good move and thenew designed looked excellent. From a time management view, it was also asmart move since I did not have to stop what I was doing to make the change.
Analytics
Using Google Analytics in your store front is essential for data collection. If youdo not like analytics, you could use any other statistics program. I like Googlebecause the price is right and they details are very good. However you can set itup wrong and it will not give you all the details that you are looking for. You reallyneed to have funnels set up so that you can see what kind of pertinent data youhave to work with. Knowing what your conversion rate is and how many peoplebail out of your shopping cart is essential for making plans. This element for increasing conversion alone is worth the time to have set up correctly.
Digital Pictures
Having good quality pictures from the beginning is a time saver and shows your customers that you are a professional storefront. Get them organized and makefolders that match your sections. This way you will be able to find what you’re
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Routermaniac

Yes I am using them to beef up our shipping systems too. Ken

reply08 / 13 / 2008
flguy

this is great advice. I own a yahoo store too and I use solidcactus.com - they are really great.

reply08 / 11 / 2008
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