• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • 1
    CommentGo Back
Download
 
© 1999 Arthur Andersen. All rights reserved.
Associate Training
Tools Book
 
Key QuestionTypical ProcessTricks & TipsTool DescriptionTypical Output FormatTraining Modules
2
Tools Book
 
•
Porter’s 5 Forces
What are the key market drivers ?
•
SWOT
What are the top-line factors affecting the issue at hand ?
•
Growth Share (BCG) Matrix
What industries or sectors should we be in ?
•
Product Life Cycle
What stage of the product cycle are we at ?
•
EOS : ROS – RMS
Does size matter ?
•
EOS : Learning Curve
What are the benefits of scale or experience ?
•
ROS / RONA
How well are we using our assets ?
 
•
Value Disciplines
What type of possible strategies are there in this market ?
•
Happy Line
Where are we over-satisfying our customers ?
•
Conversion Waterfall
Where do we lose potential customers ?
•
SWOT
What are the top-line factors affecting the issue at hand ?
•
Pareto Curve (“80:20”)
What matters ?
•
Value Map (“Mekko”)
What are the various segments and sub-segments ?
.
•
Value Chain
Where do our core competencies reside ?
•
Weighted Column Maker
Which are the most profitable competitors in absolute terms ?
•
Share Gain Line
Who has been gaining market share ?
•
KPC Combs
What are the main purchasing criteria, and how do we fare ?
•
Harvey Balls
What is the best way to display “soft” quantitative data ?
•
Quotes
What is the best way to display qualitative data ?
•
Lollipops
Can I come up with creative data displays of my own ?
•
Channel Maps
What is the relative importance of various routes to market ?
•
Conceptual Maps
How can I simply structure a set of data before analysing it ?
•
Forces at Work
What are the forces at work ?
•
Crocodile Chart
Can I come up with creative data displays of my own too ?
•
Parfait
What is the easiest way to display market growth ?
•
Logic Tree
How does one organise the research ?
•
Process Maps
What are the key steps ?
•
Sanity Checks
Does this number make sense ?
•
Top-down Estimation
How can I estimate a sub-set ?
•
One-Off Interviews
What are the main issues with one-off interviews ?
•
Interview Programmes
What are the main issues with interview programmes ?
•
Focus Groups
What are the main issues with organising focus groups ?
•
Clustering
How can I group people by preferences ?
•
Factorial Analysis
How can I group people’s preferences in broader sets ?
•
Desk Sources
Where can I find secondary data ?
•
Usual AABC Sources
What are the usual AABC sources ?
Table of Contents
3. Analysis Techniques1. Strategy Concepts2. Key Visual Tools4. Sources
 
Key QuestionTypical ProcessTricks & TipsTool DescriptionTypical Output FormatTraining Modules
3
Tools BookTable of Contents
 
1. Strategy Concepts
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
b_shammi6421

This is a GRAND contribution. It encouraged me to contribute more to Scribd. Thanks friend. May God shower you with the best :-)

reply08 / 28 / 2009
You must be to leave a comment.
Submit
Characters: ...