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Green Service Franchise Thrives In Down Economy Through Synergy Of Commercial Kitchen Cost Reduction And Green Initiatives -GreenFranchiseReport.comGreenFranchiseReport -As struggling businesses look to cut costs, the small butgrowing industry of cost reduction services is flourishing in the current economicenvironment. In times like these, anything that helps a business lower theiroperation costs is going to be a welcomed service. Several companies are takingsuch needs all the way to the bank, but an oil filtration company known as FiltaGroup found a particularly unique niche that combines the benefits of costreduction with the social capital of going green for restaurants and commercialkitchens. Win-win situations are rare when environmental initiatives work in tandem withprofit strategies, but a company based out of Orlando, Florida is succeeding by doing just that. Called Filta, this green franchise focuses on environmental andefficiency solutions for restaurants and commercial kitchens. The company'slargest product is an oil microfiltration service, which allows cooking oil to beused effectively for a much longer period of time, thus improving food quality andthe life of the frying systems. It is a service that most restaurants had never heardof until Filta Group started franchising their FiltaFry service in the 90's. Oilfiltration is exactly what it sounds like. The company uses a proprietary technology to filter impurities out of used cooking oil to extend its use life. Thecompany says it can extend oil life by up to 50%, reducing costs for restaurants(far more than the cost of the service) while lowering their impact on theenvironment. According to Filta's president Jason Sayers, the company hasfiltered over 250 million pounds of oil since it's inception, or enough to fill anentire football stadium. That's a tremendous positive impact on the environment,as well as the profits of thousands of restaurants and commercial kitchens. The word is beginning to spread.Starwood Hotel Brands, which includes the likes of Sheraton, Aloft, Westing, St.Regis, and other hotel leaders, entered a deal with the company recently to offerFilta’s services to the thousands of hotel-managed restaurants and commercialkitchens in its management portfolio. A national agreement was reached with thehotel giant after a pilot program yielded an impressive 37% reduction in costsassociated with frying oil processes or roughly $570,000 in savings.Other major corporations are soon to follow suit as the attraction of costreduction, and the added social capital of going green, grabs the attention of upper financial management and sustainability managers alike. The only downside is that oil filtration services are not yet available nationwide to fill the
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