• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Because we all have shared interests in pressing issues…
Home 
SE Video 
About 
Contact SharedEmergency 
Four Strategies the New GM Can Do To Succeed
2009 July 12tags:Automakers,Bailout,Detroit,General Motors,The Little Guy   by Mitch Chester 
GM can learn a lot from this Volkswagen assembly plant and how it engages the consumer.
 The “new” General Motors has a unique and critical chance to reinvent itself. Here are four things it can do reignite America’s relationshipwith the brand:1.
Nationwide
 
Consumer Town Halls
- The new GM should embark on a series of meetings with the motor vehicle consumer, state-by-state,to engage in a dialogue about consumer expectations, creative product development, safety, green initiatives and energy consumption. Eachsuch meeting should be televised live on the Internet, and available for re-broadcast on GM’s parent and product pages. A running list of ideasgenerated from the meetings should be shared on the web for further customer feedback, while still protecting any proprietary initiatives thatemerge. If successful, the gatherings should be conducted annually.2.
Lifetime Concierge Service for Purchasers-
American consumers expect a lot, and rightly so. Just as OnStar follows a vehicle, so should personal service. The days of driving off the lot and ending your relationship with Detroit (except for being a slave to the service department)should be ended. Each new car buyer from GM should be assigned a personal concierge “ambassador” to assist in product questions, servicedisputes, and owner feedback. This will forge a new and stronger bond between the automaker and those on the street who have invested in thecompany’s future by purchasing products. Stronger and innovative warranties should be provided as a backbone to this consumer-ambassador relationship.3.
Bonding by
 
Viewing Vehicle Birth-
For new car and truck customers, the experience should be one of a bond, from the birth of the car.Like Volkswagen (see video) new GM vehicle purchasers should be able tovisit the final assembly factory of their means of transportation and
 
My Account My Dashboard New Post Edit Post Blog Info
→
 
Page 1of 11Four Strategies the New GM Can Do To Succeed «7/12/2009http://sharedemergency.wordpress.com/2009/07/12/four-things-the-new-gm-can-do-to-suc...
 
watch it take form. Personally and/or virtually engaged in the customization of the product (from color to accessories to special tech andcollision avoidane options), the consumer should be given the opportunity to forge an emotional bond with his or her wheels from the birth of the product to the date it is sold or traded in for a new model.4.
Put Consumer Representatives On The Board of Directors-
As advocated by noted investment author Ellis Traub,
r
ather than beinglimited to the “suits” and “professionals,” the yet to be appointed Board of Directors should include the “Little Guys,” a group of consumerswho can bring creativity and “from the road” common sense to the car maker process. Shareholder meetings should be televised live throughstreaming video. These consumer Directors, who would also represent the American Taxpayer (which has saved GM), might make a hugedifference in the view from the top and its application to the re-birth of American automotive creativity.Tell us your ideas…
Possibly related posts: (automatically generated)
 
GM: Volt will survive our bankruptcy 
Fuel Standards Are Killing GM 
GM’s eBay play Edit This from
→
 Bailout,Detroit,General Motors
 
,The Little Guy
 
,The New Consumer   No comments yet
Leave a Reply
Logged in asMitch Chester .Log out » 
Comment:
 
Note:
You can use basic XHTML in your comments. Your email address will
never
be published.Subscribe to this comment feed via RSS You are the author of this post.
Recent Posts
Four Strategies the New GM Can Do To Succeed
Rising Sea Levels…The Saltwater Solution
Generalities and Detail…Views of Fragile and Divided Earth
Connection: Threats of Military Conflict and Evolution of the Internet
Social Networking and Recovery From the Great Hurricane of 2009
June 13, 2009: Another Journalistic Shift (Again) From Iran
Preserving and Cherishing the “Pale Blue Dot.”
A Planet In An Escalating Race With Itself…
Streaming Flight Data…Creating An Aerial Central Nervous System To Save Lives
Quotes for the Inquisitive
Seeds, Just Seeds
Beyond the Barrier…Multilingual Blogs
Imagine…Reducing the Punch of Hurricanes
Physicists Intervene To Understand Problems of Society
Flu TV…Instant (and Free) Customized Video Channels For N1H1 Schools
SharedEmergency on Twitter 
 
Submit Comment
Page 2of 11Four Strategies the New GM Can Do To Succeed «7/12/2009http://sharedemergency.wordpress.com/2009/07/12/four-things-the-new-gm-can-do-to-suc...
 
Rising sea levels and the salwater solution...http://www.SharedEmergency.wordpress.com.1 week ago 
"Generalities and Detail...Views of a Fragile and Divided Earth."http://www.SharedEmergency.wordpress.com. 1 week ago 
2009 distinguishes itself in disaster recovery technology: "Social Media and Recovery from the Great Hurricane."http://tinyurl.com/c8cytd 2 weeks ago 
Social Networding and Recovery from the Greath Hurricane of 2009.http://www.sharedemergency.wordpress.com 2 weeks ago 
Social Networking and Recovery from the Great Hurricane of 2009.http://tinyurl.com/mxcv4d 3 weeks ago 
Archived Articles from SE
Blogroll
FinancialLiteracy.us 
Law Office of Mitchell A. Chester, P.A. 
PositiveEconomicNews.com 
SharedEmergency.com 
 
Tags
Affordable Housing
 
Agriculture
 
AIG
 
Architecture
 
Automakers
 
Bailout
 
Climate Change
 
Communication
 
Constitutional Rights
 
Courts
 
Credit
 
Detroit
 
Disaster Recovery
 
Economic Recovery
 
Economy
 
Education
 
Energy
 
Financial Literacy
 
Global Warming
 
Google
 
Government
 
Health
 
Housing Policy
 
Human Body
 
Hurricanes
 
Journalism
 
Justice
 
Media
 
Medicine
 
 Nanotechnology
 
 NASA
 
 Newspapers
 
Obama Administration
 
Physics
 
SocialMedia
 
Space
 
Stimulus Package
 
Stock Market
 
Technology
 
TED
 
The Little Guy
 
Volunteerism
 
War 
 
Weather 
 
Workforce Housing
 
Category Cloud
Recent Comments
Orchestre de Paris » China Airlines Flight 611onStreaming Flight Data…Creating An Aerial Central Nervous System ToSave Lives 
Ram ChaturvedionConnection: Threats of Military Conflict and Evolution of the Internet 
Jim MartinonJune 13, 2009: Another Journalistic Shift (Again) From Iran 
Mitch Chester onJune 13, 2009: Another Journalistic Shift (Again) From Iran 
EllisonA Planet In An Escalating Race With Itself… 
Search
 Politico Politics Feed 
 New justice battle may jolt GOP07/12/2009To some Republicans, an epic battle over Sotomayor is just the kind of jolt the Republican Party needs.
 Manu Raju
 
Schakowsky: NYT report backs Pelosi07/12/2009Says NYT report backs Pelosi's claims about the CIA.
 Alex Isenstadt 
 
Obama's Africa: more talk than policy07/11/2009It's not clear if the force of his message will translateinto changes in U.S. policies toward Africa.
 
Select Month
Affordable Housing
 
Bailout
 
Blogs
 
Communication
 
Communications
 
Disaster Recovery
 
Economic Recovery
 
Economy
 
Education
 Energy 
Enlightenment
 
Fincancial Literacy
 
Global Warming/Climate Change
 
Google
 
Health
 
Hurricanes
 
Internet
 
Journalism
 
Media
 Medicine 
 NASA and Space Policy
  Newspapers 
Obama Administration
 
Teaching
 
Technology
 
TED
 
The Little Guy
 
War 
 
Weather 
 
Workforce Housing
 
 
type and press enter 
Page 3of 11Four Strategies the New GM Can Do To Succeed «7/12/2009http://sharedemergency.wordpress.com/2009/07/12/four-things-the-new-gm-can-do-to-suc...
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...