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Micro Crowdsourcing
2009 July 18tags:Crowdsourcing,Social Media,The Little Guy   by Mitch Chester Crowdsourcing, the term born in 2006 to describe on-line communities solving business problems, needs to step down a few levels. Rather than just being a tool for large corporations to seek business solutions from the public to enhance their profits,
the moment has arrivedwhere the small business operator who is usually overlo0ked in the collaborative problem solving process to have a platform to presentproblems to the world, and achieve new solutions. Why should we view ”collective intelligence,” and “open innovation” on the macroscale, and not the micro scale?
Small business operators across the world need new ideas to reach the next level of productivity and efficiency. Local and regionalgovernments need the input of those far beyond the confines of their own “staff” who work on problems. By using focused and wide rangingcollaboration, employing social networking tools such as
LinkedIn
,
Facebook
,
BlogTalkRadio
and
Twitter
, the doors for innovation areflung wide open to hear the approaches of others who might solve every day problems and issues.Take lawyers for example. Trained to look at every angle of an issue, they are only human, and may be blind to the obvious key tounderstanding a case. By seeking input from non-traditional sources, they may appreciate a viewpoint they never recognized, or hear a phrasewhich might be persuasive in closing argument to a jury. Consider the entreprenur down your street who has a start up idea but has limitedexperience in marketing, and seeks ideas. What of the teacher who cannot reach the minds of her students and is missing a different approachto the educational process? Asking our peers may not be enough, because they are our 
known
 
 peers.
Sometimes the most unlikely of sourceshold the truest solutions
. By not presenting issues, seeking votes and feedback analysis from non-employee experts and amateurs alike, on avast scale, small business and governments ignore obvious and willing portals to success.Clearly the crowdsourcing concept is not new and has many existing variations. But we need to use this valuable tool and focus on micro-usiness problems facing the stores and offices down thestreet your City Hall. We don’t have to think in such grand scale asthe creation of 
 
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Wikipedia
or the next
 Linux
operating system when considering this grand collaboration. Properly utilized, crowd input can tackel smaller, butstill crucial complexities.
Our challenge, and opportunity, is to employ crowdsourcing in the problems of every day business,government and life, to collectively leap to the future.
 
For more on business/social problem solving, please see some examples and explanations:Wikipedia article on Crowdsourcing ,Crowdsourcing WebSites, by Kelly Wheeler  , JuryMatters.comand  InnovationExchange
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