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 
Tim Eales
Director of Strategic Insight 
ToplineReport Half Year (H1 2011)
Is economic uncertainty affecting FMCG sales?
 
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Copyright ©SymphonyIRI Group, 2011. Confidential and Proprietary.
Key Findings
Confidence levels are still lowIncreased food pricesA pause in promotion escalation but itremains high, especially in the UKOwn Label is growing in somecountries although national brandsare predominantOwn Label operators start to use thetrade promotion leverPrices are rising faster than earningsso this means ‘Consumer Recession’Volumes are slowing down under thepressure of prices
PRICE RISESPURCHASEBASED ON NEEDMANAGE BUDGETS
 
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Copyright ©SymphonyIRI Group, 2011. Confidential and Proprietary.
2.81.60.70.80.71.5
Germany Netherlands France UK Italy Spain Greece
GDP Growth –Q2 2011 -% change vs. previousyear
Source : Eurostat Q2 ’11 -Published 6
th
September 2011
Growth rates of GDP in volume
(based on seasonally adjusted data)
Euro area GDP up by 0.2%
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