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SymphonyIRI Group's Documents
InfoScanCensusTM Top Line
Módulo 3-2012
Category:Business & EconomicsReads:14Uploaded:05 / 25 / 2012ShareAdd to collectionEl efecto del incremento del IRPF
... en las estrategias de ahorro del comprador
Category:Business & EconomicsReads:64Uploaded:05 / 23 / 2012ShareAdd to collectionImproving On-Shelf Availability
Andrew Mitchell – International Sales Director SymphonyIRI Group, Technology Services
Category:Business & EconomicsReads:47Uploaded:05 / 22 / 2012ShareAdd to collectionWhite Andamento Mercati LCC Alla Luce Del Contesto Economico 2012
Andamento dei mercati di Largo Consumo alla luce deIl’attuale contesto economico 1 White Paper www.SymphonyIRI.it Andamento dei mercati di Largo Consumo alla luce deIl’attuale contesto economico Largo Consumo: le aspettative e i risultati Le nostre aspettative per il 2012 e i risultati ad oggi Il Largo Consumo subisce i contraccolpi di una situazione recessiva: le nostre previsioni sono orientate verso una negatività dei volumi acquistati, in media annua, attorno al -0.5%. Queste aspettat
Category:Business & EconomicsReads:82Uploaded:05 / 04 / 2012ShareAdd to collectionHow can national and retailer own brands compete for shopper choice?
SymphonyIRI’s Recommendations Reviewing and understanding retailer own brand strategies in relation to category objectives is vital to ensure shopper expectation on brand choice is met • The strategic fit and performance of national brands alongside retailer own brands is a must for optimising in store range • Insights about shopper needs, retailer strategies and the dynamics of the market mix strengthens category understanding • Granular data and expert analytical insight is key to supporting a
Category:ResearchReads:63Uploaded:04 / 26 / 2012ShareAdd to collectionAcqua Minerale Confezionata: tra rischio banalizzazione ed opportunità di rilancio”
Andrea Rovesti
Category:ResearchReads:57Uploaded:04 / 23 / 2012ShareAdd to collectionBaromère Hiver 2011/2012
SymphonyIRI / Climpact
Category:ResearchReads:52Uploaded:04 / 13 / 2012ShareAdd to collection[White Paper] Vino 2012
La qualità spinge i consumi Analisi del mercato del vino in Italia condotta per Vinitaly. Virgilio Romano
Category:ResearchReads:31Uploaded:04 / 12 / 2012ShareAdd to collectionIs Economic uncertainty affecting FMCG sales ?
Topline Report - Half Year (Q4 2011) by Tim Eales Trends reports explore sales, including promotion, in FMCG (for Food and Non-food) for seven major European countries on a quarterly basis. Key findings: Confidence levels have decreased across Europe; however the German economy is still performing strongly. Purchasing power is under pressure due to increasing prices which are impacting volume sales. Spain is an exception. ‘Consumer Recession’: the return to a few basic principles: shoppers are buying what they need when they need it, buying less each time they shop and buying more often. After stabilising, trade promotion has started to increase again and could last, driven by the need to re-invigorate falling consumption levels. Private label is growing although national brands remain dominant.
Category:ResearchReads:151Uploaded:03 / 12 / 2012ShareAdd to collection[White Paper] Valorizzare la marca
Analisi sul mercato della birra in Itali
Category:ResearchReads:43Uploaded:03 / 05 / 2012ShareAdd to collection
