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Customer RelationshipManagement 
 
( CRM )
 
Customer Satisfaction&Customer Value
Group Members
Tahir Rauf, Mudasir, Jawad Munir, Fehmida Ali, Raheel, M. Hafeez.
Submitted To: Ms Nuzhat Jadoon
 Presenttation ON
 
• The most important concept of modern marketing.Until recently, CRM has been defined narrowly as a
customer data management activity.
•
In broader sense, customer relationshipmanagement is the overall process of buildingand maintaining profitable customer relationshipsby delivering superior customer value andsatisfaction.
 
Building CustomerRelationships :
The first three steps in the marketingprocess:
2.
Understanding the marketplace andcustomer needs,
3.
Designing a customer driven marketingstrategy
4.
Constructing marketing programs
All leads up to the fourth andmost important step:
 
Building profitablecustomer relationshis
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