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January 24, 2010E-BZNS1 NotesTan, Andrew C.----------------------------------------------------------------------------------------------------------------------------------------------February 28, 2010Dan Zarella - social marketing media book1. Twitter - 60% of of tweets are most likely retweets and contains links to something.2. Ideas - They don't spread but some are not good.3. Myth - A traditional story which embodies a belief regarding some fact or phenomenon of experience.4. MeMe - A Unit of Cultural Inheritance. Our world is made of one(?)5. MeMetics - a study of cultural transfer. black horse books is a good example.6. Evolution - Population + competition = Evolution.7. Variation - try lots of things and ideas.8. Reproduction Rate - simply how many people one infected can contaminate. lola. R>1 = Epidemic (zombie apocalypse esque problem)b. R=1 = Endemic (slightly less problematic than epidemic)c. R<1 = Die Out9. Selection Pressure - Reduces Reproduction Rate.the strongests survive.10. Retweeting - so easy, fast and quick, anyone could do it.11. Social Exchange - exchanging values to another person12. Information Scarcity - the more people that knows a specific kind if information, the more likely youwon't hear about it anymore if you missed it the first time around.13. Imitation - plagiarizing starts here(?)14. Information Void - how to capitalize on information and use it as propaganda.15. Information Void - Don't let this happen to you.16. The Goliath Effect - big corporations abuse the little people, little people win in the end.17. Communal Recreation - Relaying Information to other people.18. Be a Box of Crayons, Not Rubber Stamp - be creative in your stuff, like lolcats.19. Viral - anything that spreads like wildfire on the internet.20. Exposure - more people following you in twitter means more likely they will retweet yourstuff.
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