Brand Management Saxo Bank Apendix
BRAND MANAGEMENT PROCESS / Design Brand Experiences to Maximize Shareholder Value / Case: SAXO BANK / Uriel Alvarado Cancino / Frederik Güldner Kolenda...
Brand Process Thesis Saxo Bank Final ...
Uriel Alvarado Cancino / Frederik Güldner Kolenda / Advisor: Richard Jones / Secondary Advisor: Larry Light / November 2007 / This thesis centers on t...