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Valeria Maltoni's Documents
Why Blog +25 Tips to Make it Work
When written with a fluid voice, blogs can literally turn your content strategy around - and your results. I packaged the most linked, shared, and bookmarked post at Conversation Agent to-date.
Category:How-To Guides/ManualsReads:784Uploaded:07 / 31 / 2011ShareAdd to collectionTwitter Tales
Because so many have been quite incredulous as to the value of spending time on Twitter, instead of writing a tutorial on how to do that effectively - Twitter is a tool of the moment - I thought it would be more interesting to help tell the story through those of the people who've made valuable connections via Twitter.
Category:How-To Guides/ManualsReads:318Uploaded:07 / 31 / 2011ShareAdd to collectionLettersToTheCSuite Final
Letters to the C-Suite about social media - my contribution on how to connect people, processes, and technology for results. More information http://www.exacttarget.com/GetSocial
Category:MarketingReads:417Uploaded:01 / 27 / 2011ShareAdd to collectionWriting the conversation- How social media is redefining PR’s content creation (PRSA)
The explosion of social media, combined with the decline of traditional media, presents a new challenge for PR writing.
Category:MarketingReads:880Uploaded:02 / 21 / 2010ShareAdd to collectionValeria Maltoni Personal Branding Magazine
Based on her philosophy that customer relationships are conversations, Valeria is a strong advocate of social media - as an enaler of conversations. In this interview, she shares how her extensive experience in corporate conversations and social media transfers to the arena of personal branding.
Category:FinanceReads:540Uploaded:02 / 21 / 2010ShareAdd to collectionValeria Maltoni in Enterprising Women Magazine
Valeria Maltoni in Enterprising Women magazine.
Category:FinanceReads:931Uploaded:02 / 21 / 2010ShareAdd to collectionMarketing in 2010
New decade, new rules. Are you ready?
Category:MarketingReads:1,482Uploaded:02 / 05 / 2010ShareAdd to collectionMarketing in 2009
Customers and communities are changing the nature of marketing and communications through talk, but also through actions.
Category:MarketingReads:1,593Uploaded:02 / 05 / 2010ShareAdd to collectionStrength in Numbers
To become relevant again, brands need to hustle and adapt, out-teaching instead of outspending the competition. One forum for this is social media.
Category:MarketingReads:725Uploaded:12 / 31 / 2009ShareAdd to collection
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