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BRAND IMAGEBRAND IMAGE
A.Vineeth,A.Vineeth,MBA.MBA.
 
 
What is a brand?
A name, a termA symbol, a sign
“A name, term, sign, symbol or any other feature that identifies one seller’s product or service as distinct fromthose of other sellers” -
The American Marketing Association
 
 
Brand relationships
Brand identity
framed by marketers
Brand image
in the mind of customers
Brand
the actual image of thefirm in customers’ minds
Brand relationshipsBranding process
FIRMCUSTOMERSINTERACTIONS
 A new definition based on Brand relationships: Brand iscreated in continuously developing brand relationships wherethe customer forms a differentiating image of a product or service based on all kinds of brand contacts that the customer is exposed to.
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kareri

see to get a clear idea

reply12 / 17 / 2008
sk61082

this was indeed big help

reply11 / 09 / 2008
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