DMX TECHNOLOGIES GROUP LTDMedia Release (Digital Media Group)
SGX-listed DMX Strikes NationwideDigital Advertising Management SolutionContract for C&M Communications inSouth Korea
Singapore, 09 November 2009
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Singapore Exchange Mainboard-listed DMXTechnologies Group Limited (“DMX” or the “Group”; SGX: 5CH.SI)
, a leading digitalmedia services and application solutions provider, announced today that the Group’swholly subsidiary, DMX Technologies Korea Co., Ltd. (“DMX Korea”), has successfullydeployed a Digital Advertisement (“Ad”) Management Solution for C&M Communications(“C&M”) of South Korea.C&M is one of the largest multiple system cable operator (“MSO”) with more than 2million subscribers; of which 25% are digital subscribers.The open standard, dynamic Digital Ad Management Solution runs on C&M’s nationwidecable network via its Digital Media Centre. C&M supplies ad inserted digital contents to15 regional systems operators (“SOs”), each with 40 channels, resulting in a total of 600ads inserted digital channels.This breakthrough and first of its kind implementation provides C&M a Digital AdManagement platform with 100% coverage and supports both standard and highdefinition channels on the latest bandwidth efficient H.264 standard. The best-of-breedadvertising management technology enables operators to dynamically targetadvertisements seamlessly to their subscribers according to different geographic anddemographic patterns; enhancing the reach to their target audience and engaging themeffectively. This dynamic solution allows operators to maximise ad revenue whilecomplying with different local regulatory regime.“We’re proud to be awarded the Digital Ad Management project by C&M,” said Mr.Samson Cheng, Regional Director of DMX’s Digital Media Group, “this is a revenue-management solution empowering CATV operators to optimize and take advantage oftheir investment in digitisation and Video-on-Demand (“VoD”) services by developingadditional rich media revenue streams. This solution complements and expands ourdigital media solutions suite to cable operators.”There are about 14.9 million cable subscribers in South Korea; of which about 7% are ona digital platform.Commented Ms. Jismyl Teo, CEO of DMX, “We are pleased that our foray into the digitalmedia market in South Korea has yielded results. The DMX Korea team, with regionalsupport, has achieved this breakthrough with C&M due to their deep understanding andforesight of the trends in the cable and IPTV market. Moving to the digital era haspresented unseen challenges and opportunities for operators all over. Our value add is to
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SGX-Listed DMX Strikes CNM Communications in South Korea 091109
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| Upload Date: | 11/16/2009 |
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