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Beyond Social Media:from tools to trust
ERIC WEAVER
 AD CLUB
NOVEMBER 2008
 
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Since our last chat…
 
On average, one in four of you has a new employer.
 
Bloggers are regularly cited in the media.
 
Facebook (124MM users) has surpassed MySpace(114MM)
 
Brands have taken to social sites
 
Starbucks, Dove, AllState, Virgin America, Comcast, H&RBlock 
 
 The Obama campaign has proven that socialnetworking has incredible power.
 
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