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 © 2011. SynovateLtd. All rights reserved.The concepts and ideas submitted to you herein are the intellectual property ofSynovateLtd. They are strictly of confidential nature and are submitted to you underthe understanding that they are to be considered by you in the strictest of confidenceand that no use shall be made of the said concepts and ideas, includingcommunication to any third party without
Synovate’s
express prior consent and/orpayment of related professional services fees in full.
SPEC (Social, Political, Economicand Cultural) BarometerJuly 2011 Survey Findings
Date:23
rd
August 2011
 
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 © Synovate 2011
“When I read or see a report of a poll, how can I tellwhether to take it seriously or not?”
Methodology:
•
Target group -who was interviewed?
•
Sampling method used
 –
random sampling or purposive sampling?
•
Geographical coverage .
•
Questions asked
 –
were the questions leading?
•
Bases
 –
proportion of respondent who answered a particular
question.
Affiliations & Membership:
•
Members of Market and Social Research Association (MSRA)
www.msra.co.ke
•
Member of ESOMAR (European Society for Market Research)
www.esomar.com
•
Adheres to the ESOMAR guidelines on public opinion polling
 
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 © Synovate 2011
Study Objective
TheobjectiveofthestudywastodetermineZambiansperceptiontowards
governance
andupcoming
elections.
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