22 December 2008 draft

MEMORANDUM CIRCULAR No. ______________________ SUBJECT: GUIDELINES ON THE PROVISION OF CONTENTS, INFORMATION, APPLICATIONS, ANDELECTRONIC GAMESWHEREAS, the 1987 Constitution fully recognizes the vital role of communications in nation building and provides for the emergence of communications structures suitable to the needs and aspirations of the nation;

WHEREAS, the promotion of competition in the

telecommunications

market is a key objective of RepublicAct No. 7925 (RA7925, for brevity), otherwise known as The Public Telecommunications Policy Act of thePhilippines, which mandates that “a healthy competitive environment shall be fostered, one in whichtelecommunications carriers are free to make business decisions and interact with one another in providingtelecommunications services, with the end in view of encouraging their financial viability while maintainingaffordable rates.”

WHEREAS, RA7925 further defines the role of the government to “promote a fair, efficient and responsive market tostimulate growth and development of the telecommunications facilities and services”;

WHEREAS, the provision of contents, information, applications, and electronic games to the consumerscreates demand for telecommunication networks and services – the development of contents, information,applications, and electronic games should therefore be encouraged and facilitated;

WHEREAS, the entry of more contents, information, applications and/or electronic games providers in themarket will result to lower prices benefiting the consumers;

WHEREAS, to further encourage the development of contents, information applications and electronic games

the prevailing access charge regime between the contents, information, applications and electronic games providers and thenetworks providers which is revenue sharing should be replaced by fixed access charge;WHEREAS, in the power sector the consumers can purchase their power requirements from independent power producers – power producers are not subject to nationality requirement;NOW, THEREFORE, pursuant to RA7925, Executive Order (EO) No. 546 series of 1979, and in order to encourage andfacilitate the development of contents and the provision thereof to the consumers, the National TelecommunicationsCommission (Commission) hereby promulgates the following guidelines:

A DEFINITIONS

1. The following terms as used in this Circular shall have the following definitions:a.

Content – refers to all types of contents delivered to/accessed by the users/subscribers such as music, ringtones, logos, video clips, etc. b.

Information – refers to all types of information delivered to/accessed by the users/subscribers, e.g. roadtraffic information, financial information, visa application information, etc.c.

Application – refers to all types of applications delivered to/accessed by the users/subscribers, e.g. mobile banking, electronic payments, point of sale service, etc.

Electronic Game – refers to games played online except gambling.e.

Contents Providers – are persons or entities offering and providing contents to the public for compensationthrough the networks, systems and/or facilities of authorized networks, systems and/or facilities providers.f.

Information Providers – are persons or entities offering and providing information to the public for compensation through the networks, systems and/or facilities of authorized networks, systems and/or facilities providers.g.

Applications Providers – are persons or entities offering and providing applications to the public for compensation through the networks, systems and/or facilities of authorized networks, systems and/or facilities providers.h.

Electronic Games Providers – are persons or entities offering and providing electronic games to the publicfor compensation through the networks, systems and/or facilities of authorized networks, systems and/or facilities providers.i.

Contents Developers – are persons or entities creating contents.

Information Sources – are persons or entities providing information to Information Providers.

Applications Developer – are persons or entities creating applications.l.

Electronic Games Developer – are persons or entities creating electronic games. NOTE: To this point, there has been no mention of the word/term

INTERNET,

only the terms

network

systems

mobile

, and

facilities

as they pertain to

TELECOMMUNICATIONS

.It can be assumed that all mention of

content

therefore only applies to cellular based networks.B REGISTRATION

1. Contents, Information, Applications and/or Electronic Games Providers, Contents Developers,Information Sources, Applications Developers, and Electronic Games Developers are required to havecommercial presence in the country and shall secure Certificate of Registration (COR) from theCommission.

2. There shall be no nationality requirement for contents, information, applications and/or electronic games providers, contents, applications and/or electronic games developers and information sources.

3. The application for registration shall be filed and acted upon by the Commission not later than seven(7) working days from date of application.

4. The application shall include the following documents:a.

Valid registration from the Securities and Exchange Commission or from the Department of Trade andIndustry and Articles of Incorporation; b.

Facilities lease agreement with duly enfranchised and certificated public telecommunications entity; and

5. The Certificate of Registration shall be valid for a maximum period of five (5) years. Applicants for registrationmay opt to apply for shorter period not shorter than one (1) year. Certificates of Registration shall be renewable.D FEES AND CHARGES1. The following fees and charges shall be imposed: a. Filing Fee :PhP 300.00 b. Annual Registration Fee: 6,000.00c. Surcharge for late : 50% of the annual registration fee if applicationfiling of application is filed within six (6) months from date of expiryfor renewal 100% if filed after six (6) months from date of expiry E RATES1. The rates shall be deregulated. The contents, information, applications and/or electronic games provider shallinform the Commission of the rates for each of the content, information, application or electronic game offeredat least three (3) days prior to the offering of such content, information, application or electronic game.Contents, information, applications and/or electronic games providers seeking increases in rates shall inform theCommission of the details of such increases at least five (5) days prior to the implementation of the increase.The Commission in the exercise of its mandate to protect consumers may not allow the increase. If theCommission does not act on the information within five (5) days from receipt of the same, the contents,information, applications and/or electronic games provider can impose the new rates.F ACCESS CHARGES1. Networks, systems and/or facilities providers shall provide access to contents, information, applications and/or electronic games providers upon request and based on an access agreement. Access to the networks, systemsand/or facilities of duly authorized providers by registered contents, information, applications and/or electronicgames providers shall be mandatory.2. The access charge shall be negotiated. The access charge shall be cost-oriented and shall not be higher than the prevailing retail rates, not promotional rates, for the service where the contents, information, applications and/or electronic games are offered/provided.G CONSUMER WELFARE AND INTEREST1. Contents, Information, Applications and/or Electronic Games Providers shall strictly comply to the provisionsof MC No. 05-06-2007 (Consumer Protection Guidelines), MC No. 04-06-2007 (Data Log Retention of telecommunications traffic), and MC No. 03-03-2005 (Rules and Regulations on Broadcast Messaging Service)and its amendments.2. Complaints from the subscribers/users shall be presumed to be valid. The burden of proof shall be upon thecontents, information, applications and/or electronic games providers.