• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
SHAH ABDUL LATIF UNIVERSITY, KHAIRPUR 
CLASSBBA (II)SEMESTER 3
RD
(Evening)SUBMITTED TOSir Wajid Ali RizviSUBMITTED BYMuhammad MusaddiqueRoll No.54
 BRAND REPORT OF KURKURE 
 
BRAND PROFILE
Company NamePepsi Cola Int.
DEPARTEMENT OF BUSINESS ADMINISTRATION
 
SHAH ABDUL LATIF UNIVERSITY, KHAIRPUR 
Brand NameKurkureProduct Potato ChipsDate of Birth16
th
July 2006Prices5, 10, 20PackagingRed and Green wrapperQuality GoodDaily SalesApproximately 70-80 thousand per- day (according to distributor ofKurkure Sukkur zone)Profile by Ghulam Murtaza QureshiSales Manager Kurkure
BRAND HISTORY & INTRODUCTION
Named after the Hindi wordfor "crunchy",
Kurkure
is a cheeto-like snack.
Kurkure
is thebrand of
Pepsi
launched here in Pakistan in July-2006.
DEPARTEMENT OF BUSINESS ADMINISTRATION
 
SHAH ABDUL LATIF UNIVERSITY, KHAIRPUR 
Basically it is a potato chips. It is for removing the appetiteof the customer. One can eat it for just getting taste andhaving pleasure of it. It is also a source of Carbohydrate,which is good for health. It is crispy type of Chips.
Kurkure
is made up of snacks. These snacks were shaped like crunchycheese curls, and they were even orange, though it wasdarker orange, not the fluorescent orange that you get fromCheetos. The Masala Munch was heavily flavored with a verytasty masala seasoning that tasted very, very good, withsome heat to go along with the flavor. These weren't as hot
.
Kurkure
is available in three packs sizes of 22 gm, 55 gm and140 gm, priced at Rs 5, Rs 10, and Rs 20 respectively
.
 
BRANDING STRATEGYKurkure
is adopted as single orindividual brand name strategy; means there is no any otherkind of brand which is launched with name of
Kurkure
by thePepsi
.
BRAND SEGMENTATION
In segmenting market a firmdecides to ignore market segment differences & target thewhole market with one offer, it is known as theundifferentiated marketing segmentation, which is used byPepsi as a market segmentation of
kurkure
brand.Geographic, demographic, psychographic, & behavioralvariables are the major market segments, but
Kurkure
is notbound to this Geographical, demographical, psycho-graphical,behavioral, because if
kukure
is geographically segmented,
DEPARTEMENT OF BUSINESS ADMINISTRATION
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...