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MEMBER FEEDBACK WHITSUN PERIOD2009
SUMMARY
Pembrokeshire Tourism, with over 500 members, represents the grassroots tourism trade within the County together with a network of supplier businesses.The data analysed within this report, was gained as a result of a plea for industry feedback following the recent Whitsun period. A total of 67members responded out of a total of 420.Whilst few leading questions had been asked, many respondentscovered similar topics in their report, and thus Pembrokeshire Tourismhas been able to analysis the quantitative data in more depth.The report is sectioned into serviced and non serviced accommodation,activities and attractions and restaurants. In each section, a qualitativeoverview is followed by general trends and comments within the sector,together with detailed comments from individual trade member.
Further information can be obtained by contacting:Alison BeltonChief Executive,Pembrokeshire Tourism01646 62222807870 583077Alison@pembrokeshire-tourism.net17
th
June, 2009
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NON SERVICED SECTOR
Quantitative Data
TOTAL NUMBER OF REPLIES in SECTOR = 20Booking levels sustained orincreased on 0890%Already fully booked, turningaway additional inquiries20%Visitors rebooking following stay20%Fully occupied for whole week75%Positive forward bookings25%Late bookings coming into play5%Short break market increasing15%On line last minute bookingsdriving/filling gaps in bookings0%Forward bookings particularlyquiet20%
General Trends and Comments:
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Weather impacted on bookings greatly meaning that additional capacity couldhave been achieved if bedstock had become available
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Car parking at busy times proving issue at Tenby
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Attractions proving popular: Heatherton, Folly Farm and Manor Park
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More repeat business
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Capacity bookings in some areas (inc Saundersfoot) in line with major events(Coppett Hall week)
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Visitors undertaking outdoor activities, coast path walking, bird watching assupported in 2007/8 PCC/SWWTP Visitor Survey data
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Comments that food product at lower “family” end is poor, at higher end usinglocal produce and home cooked menus, much more costly
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Increased shorter breaks and last minute inquiries
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CARAVAN AND CAMPING SECTORQuantitative Data
TOTAL NUMBER OF REPLIES in SECTOR = 7Booking levels sustained orincreased on 0871%Already fully booked, turningaway additional inquiries14%Visitors rebooking following stay14%Fully occupied for whole week57%Positive forward bookings14%Late bookings coming into play-Short break market increasing-On line last minute bookingsdriving/filling gaps in bookings-Forward bookings quiet14%
General Trends and Comments
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Pembrokeshire Tourism finds this sector particularly difficult to engage with,with only 15 members. Reasons: high percentage of sites owner occupied,owners already belong to Caravan Club or BH and HPA as their TradeAssociations. PT is working hard to continue to engage and increasemembership in this sector.
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Whilst one caravan park indicated that “best Whitsun for five years” andothers being fully booked, there was a sense of disappointment resulting frominaccurate weather forecasting affecting bookings esp in camping sector 
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More positive marketing of area to increase visitor interest but also increasedmarketing needed for domestic tourism
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As the camping and touring market is traditionally more last minute/weather dependent than static, forward booking levels are difficult to establish.
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