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GOOD BRAND IDENTITY GUIDE
Good Technology Brand Identity Guide
VERSION 1 APRIL 2005
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GOOD BRAND IDENTITY GUIDE
Good Technology has a simple purpose.
We make work easier, faster, more productive,and more profitable—both for mobile professionals individually and their enterprises as a whole.The wireless messaging and data access solutions we create are so intuitive, functional, andpowerful that they often speak for themselves. But even when they do, our products have aninvaluable asset speaking for them as well: The Good brand.This guide details the visual elements that support the Good brand. It also explains how, whenused correctly and consistently, these elements speak for Good Technology in an articulateand compelling way.Please note: the design of Good’s brand elements was not arbitrary. And their collective impactis not subjective. The Good logo, typefaces, color palette, and usage requirements reflect andreinforce the very essence of Good Technology.By following this guide, you help define Good Technology for our customers, partners, and our industry at large. Equally important, you help them recognize, differentiate, and remember us.In some cases, this guide provides explicit rules on how to use—and how not to use—variouselements. But overall, it offers a framework for making and evaluating creative decisions.If you have questions about how to use any brand elements, or need additionalinformation, contact Kelli Tejada, Director of Corporate Communications, at 408 327 6149 or ktejada@good.com.
Design, good or bad,is a vehicle of memory.Good design adds value.”“
INTRODUCTION
Paul Rand designed a group of logos for important American institutions.These adhered to principles of simplicity, ease of recognition, and absoluteappropriateness to their subject matter. Many of them, though decades old,are still in use. These include logos for Westinghouse, UPS, ABC, NextComputer, Yale University, Cummins Engine, and the ubiquitous IBM.
—Paul Rand
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GOOD BRAND IDENTITY GUIDE
THE GOOD LOGO
The Good logo is the cornerstone of the Good brand.
Its solid, square shape symbolizesuniformity and stability, evident in how Good products provide the foundation for a broad spectrumof wireless applications, handhelds, and networks.Likewise, the logo’s simplicity reflects the order, consolidation, and feeling of control GoodTechnology gives to its users.The Good logo includes a trademark symbol in the lower right corner of the square. Do notmanipulate or remove the symbol without prior approval from Good Corporate Communications.
The design of a logo...is ultimately a refl ection ofthe integrity of the businessit symbolizes. Its effectivenessis largely dependent on itsexposure, how often andhow well it is used.”“
—Paul Rand
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