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Brand basics — Compaq logo

Compaq logo — protection zone

The Compaq logo is the keystone of ourbrand identity, an expression of ourpersonality, our tonality, and our basicvalues. It represents quality, reliability andleadership.As one of the most important pieces of intellectual property we own, the Compaqlogo must be protected through properuse. To communicate most effectively, aminimum amount of space is to be leftclear of text, symbols, logos and otherextraneous graphic elements.In no instance should a line of text or anyother visual element overlay the logo.The protection zone specifications areproportionate to the logo and are derivedfrom the height and width of the M.A minimum of one M on each side of thelogo will contribute to the legibility of theCompaq logo.The only exception to this rule is with the"Inspiration Technology" tagline lock-up.Refer to the Compaq logo and taglineguidelines for more information.Protection zone

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Brand basics — Compaq logo

Compaq logo — color versions

A consistent image is vital to buildingbrand identity. For this reason, Compaq Red(100% Pantone 186) is the color of choicefor the presentation of our logo.In certain instances, where it is not possibleto present the logo in the corporate red, itmay appear in 100% black. The logo shouldnever appear as a tint.To ensure the unified look that is so vital toa strong brand identity, it is important toreproduce the colors in the Compaq paletteas accurately as possible in all print andelectronic applications. All the relevantcolor-matching formulas are provided here.Processc - 5%m - 100% y - 70%k - 0%RGBr-224g-000b-036Web RGBr-225g-000b-000Web HexFF0000

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Brand basics — Compaq logo

Compaq logo — dos and don'ts

The Compaq logo is the cornerstone of our brandidentity.Whenever and wherever it appears, it shouldalways be clear and visible. Care should thereforebe taken in controlling the background on whichit is presented in order to optimize legibility. Thecorrect and incorrect examples illustrated herewill serve as a useful guide when you aredeveloping a layout or choosing an environmentor a medium in which the Compaq logo will bedisplayed.

Don't

To maximize readability, it is strongly recommended that the Compaqlogo only appear on solid backgrounds such as white, black or red. Avoidusing busy backgrounds such as photos, illustrations or patterns.For the Compaq logo, always adhere to the protection zone quidelines. Please do not use colorsoutside of the approved color palette. Do not add bounding boxes or other graphic elements tothe lock-up. Avoid using blends, drop shadows, filters or effects.

ComputersThe

Please do not use the Compaq logoas a read-through.