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The University of Northern Colorado Signature Standards
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.1Letter from the president . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.1
Signature standards
The University of Northern Colorado logo . . . . . . . . . . . . . . . . . . . . . . .3.2Helpful guidelines for logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.3Color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.4Fonts and typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.5Logo alternative applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.6University seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.6
The University of Northern Colorado design standards
Nomenclature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.2For the University and its various schools . . . . . . . . . . . . . . . . . . .4.2General logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.2Logo placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.3Posters and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.4Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.4Logo representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.5Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.5Design specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.6Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.6Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.8Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.10Memorandum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.12Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.14College business papers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.16Name badges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.18Business reply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.19Mailing labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.20Display advertising placement guidelines . . . . . . . . . . . . . . . . . . .4.21Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.23Fleet graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.24Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.25Web standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.28
The University of Northern Colorado Graphic Standards Manual
Release 1.0
 
©
2000 U
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OLORADO
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LLRIGHTSRESERVEDINCLUDINGTHERIGHTOFREPRODUCTIONINWHOLEORINPARTINANYFORM
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UBLICATIONSFORADDITIONALCOPIES
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.P
RODUCTNAMES
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Introduction to graphic standardsat the University of Northern Colorado
This manual defines parameters for the visual identification of theUniversity of Northern Colorado to all its audiences. Adherence to theseguidelines will enable all university employees, students, and vendorsto present a cohesive and unified identity. The consistent application ofthese guidelines will ensure the establishment of a strong and memorablegraphic identity.
The University of Northern Colorado visual identity system
The University’s visual identity system consists of the University ofNorthern Colorado’s signature (the logotype and mark) as well as criticalelements such as typography, the approved color palette, fonts, and appro-priate usage requirements. This manual provides a cohesive overview ofvisual identity standards and corresponding applications. Examples areincluded within each section to illustrate proper and improper usage. If youhave any questions regarding this manual or any of its applications, pleasecontact University Publications, 970-351-2331.The University of Northern Colorado’s mark and the alternative initials markare trademarks of the University. It is prudent for the University to establish acode of standards regarding usage to ensure appropriaterepresentation, pro-tect against overcommercialization or unauthorized use, and to secure ade-quate compensation through authorized use by various suppliers and vendorsof the University of Northern Colorado.This standards manual supplants any previous graphic standards guide-lines for the University of Northern Colorado’s visual identity.
 All printed, interactive, or visualmaterials produced by or for the Universityof Northern Colorado must contain proper identification of the University, using theapproved signature. Please submit mock-upmaterials or comps to UniversityPublicationsfor review before production.This will enable University Publicationsto maintain a clear understanding of campus materials and ensure adherenceto graphic guidelines.
The University of Northern Colorado Graphic Standards Manual
Release 1.0
1.1
The preferred University of Northern Colorado logotype and mark.The alternative University of Northern Coloradoinitials mark.
Effective logo application is the core of identity for a given institution. Consistentrepetition of an approved signature (the logotype and mark) ensures proper brand identity.
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