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Brand Guidelines – Media Professionals
Published by UPS Brand Management. © Copyright 2003 United Parcel Service of America, Inc. 3/03UPS, the UPS brandmark and the color brown are registered trademarks of United Parcel Service of America, Inc. All rights reserved.
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Standards on the UPS brandmark
 
1.1
Brand Guidelines – Media Professionals
The UPS brandmark should be presented in itsstandard and customary fashion in order to beimmediately recognizable as belonging to UPS.Consistent presentation not only maintains the UPSbrandmark as distinctive, but also makes your jobeasier. Follow the guidelines below to ensure the UPSbrandmark is presented correctly.The UPS brandmark and images may be used foreditorial purposes only in newspapers, magazines,online publications, trade publications and broadcastmedia. Any use of the artwork outside of theseguidelines is strictly prohibited.
Clear space
Clear space is the minimum "breathing room"maintained around the brandmark. It should be keptfree of graphics, text and other marks. It also definesthe minimum distance from the brandmark to theedge of a printed piece. 
Minimum size
Minimum size refers to the smallest dimensionsallowed for brandmark versions. It is stated as aminimum width. Minimum sizes for each of the brandmark versions are:• Primary 3-D version: 0.5" wide• Alternate one-color version: 0.25" wide
Trademark symbol
The brandmark's trademark symbol is set in theartwork. It must accompany the brandmark wheneverthe brandmark appears 0.375" (9.5mm) or larger.Always use approved artwork from the UPS BrandExchange to reproduce the UPS brandmark.
Primary 3-D version (Preferred)Alternate one-color version
Minimum size0.5" or 13mmMinimum size0.25" or 6.35mm
(
TM
can be ommitedat this size.)
XXXXXX
 
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Brand Guidelines – Media Professionals
Unacceptable brandmark renderings
Do not add other effects to thebrandmark.Do not delete the brandmark's"shield" background.Do not redraw any element ofthe brandmark.Do not place the one-color brand-mark on a photograph or pattern.Do not outline the brandmarkin any color.Do not add new elements tothe brandmark.Do not change the brandmarkcolors.Do not crop the brandmarkin any way.
What cando for you?
Do not create a "read-through"header with the brand mark.Do not change the brandmark'sorientation.Do not change the brandmark'sgradient direction.Do not violate the brandmark'sclear space.Do not use the brandmark as amotif or graphic design element.
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