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The following will provide you with the design attributes and the usageguidelines of the West Edge logo.
Correct Usage for the Logo in Color
Directly above is the correct usage of the West Edge mark utilized asa stand-alone logo in a full-color environment. See “Specifications – InkColors for Color Logo” on the next page for color-build information.
The colorized logo should be the primary logo used.
Correct Usage for the Logo in Black and White
Directly above is the correct usage of the West Edge utilized as a stand-alone logo in a one-color environment. When using the logo in such asituation, the elements should not be grayed, this is to insure themark’s visual integrity. This logo treatment can be placed on a blackbackground by using a reversed (negative) version of the logo.
WEST EDGE LOGO GUIDELINES
Tip Top Creative has establishedthese guidelines for theWest Edge neighborhood tomaintain consistency in all logoand/or brand treatments. We askthat you use the logo appropri-ately and consistently, inaccordance with these guidelines.The Metropolitan ImprovementDistrict has the right to makechanges to the logo or theseguidelines at its discretion.
PURPOSE
 
The West Edge mark is to be used in only solid tones (rather thangreyscale) when designing in a one-color situation. This decisionwas made to protect the integrity and quality of the logo in lessthan superior printing processes.
Ink Color for Single Color Logo 
In instances where there is a possibility of using a specifiedPantone color for the logo, using one of the six West Edge logocolors is preferred, as shown below.The approved color scheme for the West Edge logo uses Pantone(PMS) colors or the four-color printing process and is shown below.Pantone (PMS) stands for Pantone Matching System and is utilizedworldwide to standardize ink colors.
Ink Colors for PMS-Color Logo 
Dark BluePMS 7469 CLight BluePMS 7459 CGreenPMS 7589 CYellowPMS 123 COrangePMS 138 CRedPMS 173 C
Ink Colors for 4-Color Logo 
Note: The abbreviations
“
CMYK
”
stand for the ingredients thatcomplete the 4-color (full color) recipe:
“
C
”
=Cyan,
“
M
”
=Magenta,
“
Y
”
=Yellow, and
“
K
”
=Black.Dark Blue100c 11m 0y 50kLight Blue40c 0m 0y 10kGreen60c 5m 80y 5kYellow0c 20m 90y 0kOrange0c 40m 100y 0kRed0c 70m 90y 10kThe West Edge logo was designed with the intention of usabilityfor all of the various applications available for a brand in today
’
smarket. When using the logo, it is not necessary (or permitted)to disassemble the logo. However, in certain instances, the
“
W
”
element can be used as an independent design accent.
SPECIFICATIONSLOGO DEFINED
D A R KB L U EL I G H TB L U EG R E E NR E DO R A N G E Y E L L O WR E DO R A N G ED A R KB L U ED A R KB L U E
The typeface used in the West Edge mark isHouse Gothic Light One.
 TYPEFACE USED
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04 / 13 / 2011This doucment made it onto the Rising List!
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