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Corporate BrandingGuidelines
[C o r p o r a t e S t y l e]
This document is intended as a guide only and may be revised from time to time. For help with logousage or further clarification contact the marketing department who will be pleased to offerguidance and advice.In US contact:ROW contact:LaTisha BellRebecca Morgansemail:lbell@zeus.comemail:rmorgans@zeus.com
 
[C o r p o r a t e S t y l e]
A strong corporate identity is a valuable commercial asset. Effective use of our logo and name is animportant representation of the Zeus identity. These guidelines have been designed to introduce the Zeuscorporate identity and to help everyone use it correctly.The consistent and effective use of our identity is important. These guidelines apply across all media, andshould be used for both internal and external applications.
Corporate Logo
The Zeus logo must always be used in the formshown and never redrawn. Any variation in usagewould result in loss of identity and dilute theimage.
Logo without Shadow
To be used when background is too complicated forshadow to show, or shadow is too difficult toreproduce on the material being used.
Mono Logo
To be used in all black and white publications.
Logo with strapline
To be used when just using a logo and no text.
Using Zeus Symbol Only
To be used on promotional items only. Pleasecontact marketing@zeus.com for further details.
 
Pantone208
Logo Proportion
The grid shows the correct proportion of the logo,this should never be altered. There is no maximumsize for the logo. However, to achieve the greatestimpact and clarity, the logo should have an areaaround it free of other elements. This is called alogo exclusion zone.
Logo Exclusion Zone
When the logo appears with other elements suchas text or images, the protected area must beobserved, regardless of the size at which the logo isused. The height and width of the Z is used as ameasure to define the protected area. No other itemshould come within the area.
Logo Minimum Size
The mimimum size the logo can be reproduced at is39mm width. If the logo is used too small it mayappear unclear or illegible. For this reason aminimum width of 39mm has been set.
Powered by Zeus
For use on all partner and customer websites.
Corporate Colors
The Zeus logo may be reproduced only in thespecified colors. Always state the Pantone
reference numbers in full to suppliers so that theyknow the correct specification.
Complimentary Colors
When the logo is unable to be produced on a whitebackground, we suggest using the following colors.Always state the Pantone
reference numbers infull to suppliers so that they know the correctspecification.
[C o r p o r a t e S t y l e]
BlackPantone465Pantone2623Pantone126Pantone730Pantone153Pantone877PantoneCoolGray 4
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