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The Road to SuccessfulDigital Out of Home Media:Stand up and – communicate!
Dr. Christoph KöllerAmsterdam, 02.02.2009
 
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Digital Signage must create benefit.
Digital Signage SolutionsHighly important: to understand the DS business modelsthat are followed by clientsNo benefit, no Digital SignageBusiness Rules!
Increase revenue, decrease costs
Used by companies
 
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Four basic business models for DS applications.
Digital SignageBusiness Models
„Merchand-ising“„CustomerExperience“„AdvertisingRevenue“„SimplyInformation“
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