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1
Converting A Retailer To AConverting A Retailer To AMedia Owner!Media Owner!
Free Ticke ts
?
 YES / NO YES / NO
123
ViewerViewerActionActionResponseResponse
 
2
A two week campaign
•Combine Screens and Bluetooth in 15Deli de Luca Stores in Oslo•Download free extreme sport clippings•Catch 15 787 phones (100%)•Accessed 2 489 real people (15,8 %)•Redemption 922 downloads (37 %)
Last nedinnhold fraDeli?JA/NEI
Motta tilbudFra GoldsGym?JA/NEI
A two week campaign
•Combine Screens and Bluetooth in 15Deli de Luca Stores in Oslo•Free trial with Personal trainer•Catch 25 828 phones (100%)•Accessed 3 749 real people (14,5%)•Redemption 1 231 customers (37 %)
 
3
Motta tilbudFra Fanta?JA/NEI
A two week campaign
•Combine Screens and Bluetooth in OsloDOOH Network•Free FantaVideos every day•Catch 146 000 phones (100%)•Accessed 26 000 real people (17,8%)•Redemption 9 200 downloads (35,4 %)
http://www.futureline.no/flash/iumfanta.html
 
Compound annual growth rate 29%
Due toDue to……
••Poster to screenPoster to screen••Increased responseIncreased response••ActualityActuality••Cost efficiencyCost efficiency
€€626m rev. in 2012626m rev. in 2012
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