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“The Beast”
By Nitin PatelEMAC 4326
ORIGINS
A Dreamworks/Microsoftcollaboration to promote themovie.
•
AI
–
Artificial Intelligenceis a mechanical modernday Pinocchio tale,where an android littleboy seeks to become a
“real boy” and his questfor “the blue fairy.”
The Game -Beginnings
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The Beast was set in the year 2142, fifty years after the eventschronicled in
A.I.
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3 overlapping entry points or "rabbit holes.”
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1. Some trailers and posters for
A.I.
had a credit for Jeanine SallaasSentient Machine Therapist hidden among the credits for Spielbergand the actors.
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2. One of the trailers encoded a telephone number in markings onthe promotional text; if a player called this number and followedthe given instructions he/she eventually received an email stating inpart that "Jeanine is the key" and that "you've seen her namebefore."
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3. An
A.I.
promotional poster sent to some technology andentertainment media outlets had a very simple code stating "EvanChan was murdered. Jeanine is the key."
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