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New Media StoriesFor New Audiences
“You Suck at Photoshop”: A Tutorial with a Story
(Hide stories in unexpected places)
“Surrender Control”: SMS Theater 
(Give yourself ridiculous constraints)
“We Tell Stories”: Web
-Native Stories
(Experiment outside your comfort zone)
“I Am Cherry Girl”: An Authentic Character 
(Invent a character without a storyline)
“Yu
-Gi-
Oh!”: Telling Stories Across Platforms
(Give the fans stuff to play with)
“Smokescreen”: A Story for Modern Attention Spans
(Give them stories to snack and binge on)
SOURCE: Locke and Ettinghausen
 –
 
“New Stories for New Audiences” Picnic 2009
http://fora.tv/2009/09/23/Once_Upon_These_Times_New_Stories_for_New_Audiences 
 
Beyond Facebook
G4‟S STEPHEN JOHNSON SAYS:
“You
might think making games is all about putting 40 percent awesome in a box, throwing in a pinch ofzazz and calling it a SKU, but that's not true. Games, you may have noticed, are all around us, all thetime. In the video below, Carnegie Mellon professor and ex-imagineer Jesse Schell lays out a vision ofthe future in which our lives become, essentially, one big RPG. Schell's discussion kicks off with someof the most unexpected gaming developments over the last few years, including:
The sudden success of
Guitar Hero 
.
The Wii winning the console wars
Webkins
The incredible popularity of Xbox Achievements.
Mafia Wars
“„What
do these have in common? A variety of psychological tricks
,‟
explains Schell, who then goes onto examine how these various gaming successes take advantage of humans instincts, and how wehunger "to get to anything real." He goes on to examine how gaming has extended to grading a class,driving a car, shopping and socializing, ending at a future where everything is a kind of game
.”
 
Source:http://www.g4tv.com/thefeed/blog/post/702668/is-your-life-just-one-big-rpg-mind-blowing-speech-from-dice-2010/#ixzz1boYQHRqZ 
Source:Carnegie Mellon University Professor, Jesse Schell, dives into a world of gamedevelopment which will emerge from the popular "Facebook Games" era.
“Design Outside the Box” DICE Feb 18, 2010:
http://www.g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation 
 
Reality is Broken
Source: Jane McGonigal
 –
 
“Gaming Can Make a Better World” TED, Feb 2010:
http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html 
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