G o b e y o n d y o u r t e l e v i s i o n s c r e e n a n d t a k e t h e n e x t l e a p f o r w a r d w i t h H e r o e s E v o l u t i o n s. D i v e i n t o t h e H e r o e s u n i v e r s e w i t h i n t e r a c t i v e m y s t e r i e s, g a m e s, p u z z l e s, c h a r a c t e r w e b s i t e s, a n d n e w s t o r i e s y o u w i l l o n l y d i s c o v e r i n t h e w o r l d o f H e r o e s E v o l u t i o n s. O n l i n e, o f f l i n e, a n d o n y o u r p h o n e, H e r o e s E v o l u t i o n s b r i n g s t h e a d v e n t u r e i n t o e v e r y c o r n e r o f y o u r w o r l d.

It all started on January 19, 2007 with a business card listingwebsite and number on it. The card was seen in Heroes in theepisode “Godsend”. This was a rabbit hole. The link to the siteleads you to Prima Tech Paper Company homepage.

http://www.primatechpaper.com

The trailhead to this game was a pressrelease by NBC. NBC reveals that theyare giving the Heroes audience a 360degree experience.

http://www.thefutoncritic.com/news.aspx?id=20070119nbc01

A lot of players said this game fell under extendedreality and it wasn’t really an ARG but it had ARGishaspects. Because this ARG only extended the story of the TV show Heroes a lot of the ARG community didn’tconsider this an ARG. Is it and ARG? Lets run down theChecklist.