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Website PromotionLink-Getting Secrets
Mark Ling interviews Jason Jell
Affilorama Webinar
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 Mark Ling:
Hello, everybody. You're listening to Mark Ling. In today's webinar, you're going to belearning about website promotion and link building secrets. I've got with me a special guest called JasonJell, and Jason is a search engine optimization master. He's really good at getting high search enginerankings. He's going to be teaching you a lot of fantastic information here today. First of all, Jason,welcome along. And would you mind giving people just a little bit of background information aboutyourself before getting stuck in with all the great content that you've got to share.
 Jason Jell:
Yeah, absolutely. I have what you call kind of a unique background. Definitely not thetraditional sense for a lot of the people that you are probably used to hearing. I actually came up on ascience background. I went to college for bio, and so I was in school for bio. I thought I wanted to be adoctor, and then I started thinking of what actually goes into being a doctor. And I said, 'Wow, this isn'treally what I want to do at all.' So I went into research. I went into graduate school, actually got my Ph.D.in pharmacology. During the time, I came to realize that a Ph.D. in pharmacology actually doesn't reallypay very much ironically. So if you get your doctorate, you cap out at like $45,000 a year if you want towork in a lab and actually do the kind of research that makes a difference to people.So I quickly scattered around, and I spent quite a bit of time in forums, coming up, learning, like a lot ofother people probably on this call, learning SEO, learning SEM, until I got to a point where I was veryproficient at it. In doing so, I landed quite a few pretty good sized consulting jobs. I started working forBrad Callen. A lot of you may know or be familiar with Brad Callen. I've worked with him for probablyabout three or four years now doing a lot of his training. I'm one of those kind of behind-the-scenes typeof guys, working for Brad for a while now.As of right now, I work with Brad and I also do some consulting. Right now, one of the big jobs I'm on isactually for a very, very large company, a $5 billion a year company, managing SEO and SEM. So it'sbeen a pretty interesting ride for me. Right now, you can say I'm probably not using any of my doctoraldegree in my daily life, but I'm definitely very happy with where I am right now. It was an interesting ride.[pause] So, what I came in . . .
 Mark:
I . . . oh, sorry.
 Jason:
. . . to talk to you guys about today is . . . yeah, go ahead, Mark.
 Mark:
Oh, no, no, no. You paused, so I thought you were waiting for me to say something, and I was justgoing to ask you if you would mind just carrying on with your presentation.
 Jason:
Yeah, absolutely. So what I wanted to talk to you guys today about was what we consider to beour site promotion fundamentals. This is largely when we come in, we develop a new website. We'reactually going through the process of bringing it into the search engine, building up its rank. So this is avery SEO-focused presentation. A lot of it’s link building, but it's also a lot about traffic because ultimatelylink building ends up with traffic. So everything that you'll see here either is driven to gain links with theintent of getting higher ranking in the search engines or to just get straight-out traffic with the intent ofgetting more conversions. So that's why we call it 'Site Promotion Fundamentals.'So as Mark mentioned a little bit ago, I did want to talk about some of the basics for some of the peoplewho may be a lot newer with these systems, and I wanted to talk a little about Google—how they measurerank; how they assess rank. Google measures rank on a large number of ranking factors. Some say over100. It's probably quite a bit more than 100 factors. Now, understanding these factors does help assurethat your pages will always rank well and get targeted traffic, which is a key factor in determining whetheror not you'll actually make money.
Copyright
©
2010 Affilorama. All rights reserved. No part of this ebook may be used or reproduced without permission from Affilorama
WEBSITE PROMOTION AND LINK-GETTING SECRETS
affilorama
 
Now what the beauty of this is, is that the Internet creates a level playing field for us because anyone cancreate a website and anyone can rank for a term if you're willing to work at it. I know Brad's stories, mystories, and stories of people just all across the web have shown that anybody can step in and get anyterm if they put enough time and effort into it.So the first thing that everybody always talks about is on-page factors, and I'm not going to dive into thisbecause I'm sure you've heard it ad nauseam. On-page factors, when I go into a consulting job, this issomething we do it once, we get it right, we never look at it again. But you'd be surprised at how manytimes I'll walk into a situation and people won't understand what a title tag is or what an H1 tag is.So if you want to know what on-page factors are and how to do them right, just look at Wikipedia. So Ipulled up a cache copy of the Swiss cheese page on Wikipedia, and it automatically highlights where allthe keywords are used—if they're in the title, if they're in the H1, if they're mixed in the content. These arebase level optimizations. These [tape interruption 05:28.7] and that could be dwindling too. So as long asyou have your titles right and as long as you have your H1s and your contents focused enough, you'll befine with on-page. So that's something that we really don't even think about that much anymore.So if we don't think about that, what essentially drives rank? The Internet is essentially, as I like todescribe it, a popularity contest that you are trying to win. So if you're in there and you're hiding out andyour website's out there and nobody knows about it, you're never going to rank. But if you hang out withother people, if you socialize with people, you participate in other networks, you will get rewarded.Now the analogy that I like to use for this is: So I walk into a bar. I'm by myself. There's tons of popularpeople, and I sit down at a stool. Nobody's going to come over and talk to me. But let's say I walk into abar with somebody like Brad Pitt right next to me or Jessica Alba right next to me. I'm immediately goingto get noticed, and I'm immediately going to get a lot more attention than I would if I hadn't associatedwith somebody that's really credible, really famous, just somebody that's really, really well-known.That's how the Internet works too. So if I go in and I associate myself with a really well-known, popularweb page, then it's going to make it a lot easier to get other web pages to notice me. It's going to makeGoogle notice me a lot faster. So I'll win that popularity contest, which essentially makes ranking thatmuch easier.Now, the reality of Google is that Google, of course, cannot actually read your page. So it doesn't knowwhat your page is about. It's a computer algorithm. It's just a program. So the question is, of course, howcan Google tell who should rank number one. This is done through those recommendations through otherwebsites. These are known as the off-page factors.So if you consider two websites. Something like Site A, it has a couple of links coming in pointing to it. It'snot necessarily going to be considered to be the best resource for whatever that topic is. But then if youlook at Site B, everybody that links to Site B talks about it as the best site for blue widgets, then Google'sgoing to look at Site B. It's going to look at all these other links pointing to it saying 'blue widgets,' and it'sgoing to automatically say that since all these people recommend this site as the resource for bluewidgets, I think it's a really good resource that I would recommend to the search results. So Google'sessentially following that popularity contest using links as the platform.
Copyright
©
2010 Affilorama. All rights reserved. No part of this ebook may be used or reproduced without permission from Affilorama
WEBSITE PROMOTION AND LINK-GETTING SECRETS
affilorama
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