Alex Mari is a research assistant at the Institute of Marketing and Communication Management (IMCA), University of Lugano (Switzerland), executive ...
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Alex Mari is a research assistant at the Institute of Marketing and Communication Management (IMCA), University of Lugano (Switzerland), executive class tutor and research assistant at SDA Bocconi, School of Management, Milan (Italy). He collaborates in the research project ´Digital markets´, coordinated by prof. Andreina Mandelli. His main research interests are social media marketing, creativity in digital markets, digital consumer behavior and online advertising. He holds a Master of Science in Marketing from the University of Lugano, and earned his Bachelor degree in Marketing and Advertising at the LUMSA University in Rome. He also studied at Central University of Finance and Economics (CUFE), Beijing (China) and in Turku (Finland) at the Åbo Akademi, School of Business.
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