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alexmari

alexmari
alexmari published:

Place Branding: Promoting a Nation teaching Marketing. Ch...

from alexmari in School Work, Essays & Theses

Place Branding: Promoting a Nation teaching Marketing by Alex Mari. / Starting from the assumption that places are increasingly seen to be products, as subject to brand management practices as a book or a hat. The principle that cities and regions can be branded is a natural extention of corporat...

01/18/2009
avinash.aniket

avinash.aniket scribbled: can u mail me this doc. ... thank you.my mail id is avinash.aniket@gmail.com. 06/08/2009

hjwin

hjwin scribbled: good 10/01/2009

alexmari
alexmari published:

Understanding Chinese Rural Consumers (Implications for m...

from alexmari in School Work, Essays & Theses

Understanding Chinese rural consumer by Alex Mari / Purpose – The current study aims to examine the purposes that modern literature suggests to marketers with respect to consumption patterns of Chinese rural consumers, their sources of product information, communication's channel status and succ...

01/18/2009
veron17

veron17 scribbled: Your views are scholarly. I just wanna ask if do you have write ups about urban development as well as rural that failed? Please if you can have can I ask for it? Thanks. Veronica 01/19/2009

alexmari
alexmari published:

LE STRATEGIE DI PROMOZIONE E COMUNICAZIONE INTEGRATA MULT...

from alexmari

Case History. La comunicazione multicanale per il lancio di Simpsons The Movie

04/12/2008
alexmari
alexmari published:

COMUNICAZIONE D'IMPRESA, MARKETING & PUBBLICITA_"...

from alexmari in School Work, Essays & Theses

L’analisi del profilo del nuovo consumatore nel nuovo mercato - La rivoluzione tecnologica e il Web 2.0 (promozione on line) - Il Marketing non convenzionale (promozione offline) - La diffusione dei messaggi e la multicanalità - Case History. La comunicazione multicanale per il lancio di / Simpson...

04/12/2008

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Name
Alex Mari
Location
Lugano (Switzerland)
Bio
Age
24
Gender
Male
Website
http://www.alexmari.blogspot.com
Occupation
MSc in Marketing at University of Lugano
Interests
Social Media Marketing, e-Branding, Digital Consumer Behavior, Multichannel communication, Servic... (More)
  • 4 documents
  • 17,094 total reads
  • 25 docs added to reading lists
  • 3 total comments